Page 1 of 1

Events to achieve marketing objectives

Posted: Mon Feb 17, 2025 7:16 am
by samiaseo222
Although it may seem unbelievable, there are shopping centres such as the Mall of America in Minnesota with a permanent exhibition of Barbie's Malibu house or the Dubai Mall , where you can find an Olympic-sized ice rink 365 days a year. There are areas where the installation of ski slopes or performances by renowned artists are very common events that attract high-end customers.

The great challenge for retail today is to offer albania mobile database high-quality , innovative entertainment that adds value to the consumer through experiences, but that fits into the budget of a typical shopping centre in Spain. The users of large stores in our country are diverse . Depending on whether they are in the centre of a large city or in a working-class neighbourhood, we will find different characteristics, not only in individuals, but also in the commercial mix of the centres, which will force us to modify the campaigns and events, adapting them to the sociocultural characteristics of each place.

The challenge of having a good exhibition, a workshop or a live event requires strategic planning and a human team capable of making things happen . In addition, events must be held to also seek the satisfaction of merchants and operators . For this reason, it is always good to work with them to create campaigns and events that bring them notoriety and collaborations that add value to their products.

If one of your goals is to increase brand recognition or increase the number of visitors to the center, you are in the right place, because we are going to see some examples of events for shopping centers and retail marketing , which will make your goals within your reach.