The design and structure of the emails can be improved
Posted: Mon Feb 17, 2025 9:32 am
Your emails should be displayed correctly on any type of screen and device . It may seem like an obvious recommendation, but different email clients do not usually display the same email uniformly, since there are quite a few differences in the way they read HTML code. As main basic tips:
Check your emails in different email clients . According to cameroon mobile database Litmus , around 65% of emails are opened on Apple iPhone (33%) or Gmail (32%). A clear clue as to where to start.
Pay attention to the mobile version of your email and make sure it displays perfectly on small screens.
Look for a visual style that is consistent with the brand : colors, fonts, type of images, icons, etc.
Keep in mind that many email clients do not load images by default . Make sure that the email makes sense on its own even if the images are not viewable.
Don't overuse text content . A user should be able to get a general idea of the content of the email at a glance. Write in a way that makes it possible for your contacts to quickly scan it (bold, bullets, etc.) and still be able to correctly interpret its content.
Try to follow the AIDA method so that the recipient goes through these four stages when reading the email: attention, interest, desire and action.
Provides a web version so recipients can view the email in a browser if they choose.
Check your emails in different email clients . According to cameroon mobile database Litmus , around 65% of emails are opened on Apple iPhone (33%) or Gmail (32%). A clear clue as to where to start.
Pay attention to the mobile version of your email and make sure it displays perfectly on small screens.
Look for a visual style that is consistent with the brand : colors, fonts, type of images, icons, etc.
Keep in mind that many email clients do not load images by default . Make sure that the email makes sense on its own even if the images are not viewable.
Don't overuse text content . A user should be able to get a general idea of the content of the email at a glance. Write in a way that makes it possible for your contacts to quickly scan it (bold, bullets, etc.) and still be able to correctly interpret its content.
Try to follow the AIDA method so that the recipient goes through these four stages when reading the email: attention, interest, desire and action.
Provides a web version so recipients can view the email in a browser if they choose.