Sell experiences, emotions and challenges

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Their strategy is based on the systematic production of viral content by recommending and promoting their fans' videos on the corporate YouTube channel. In this way, they ensure that their customers receive content that interests them, so the connection with them becomes stronger, also becoming, as in the case of Mr. Wonderful, brand advocates.


Even achieving commercial success based on likes is ecuador mobile database possible. This is confirmed by the sunglasses brand Hawkers Co. , founded by four young people from Elche in 2013, which, following the lifestyle path , has managed to transform traffic on its Facebook, Twitter and, mainly, Instagram profiles into sales of 15 million euros in 2014, also becoming the first Spanish company to officially sponsor an NBA team, the Los Angeles Lakers.

According to data recently published by Twitter in the #beyondMarketing webinar, promoted tweets with multimedia content have 313% more interaction and 52% more retweets. So it is clear that reinforcing the visual aspect of our brand's posts on social networks means greater user engagement .

The best thing of all is that creating a brand identity that attracts users is within everyone's reach, which is why more and more small businesses, such as the Kenay Home decoration company or the Miss Hamptons espadrille company , are managing to stand out on social networks with a carefully crafted visual appearance, exponentially accelerating the growth of their businesses.