Ignoring keywords for video content
Posted: Tue Feb 18, 2025 4:15 am
Given that YouTube is the second largest search engine in the world, overlooking video-specific keyword research is a huge missed opportunity.
Keyword research for videos is different because:
People search for video content differently.
Competitive metrics are different from traditional search.
The intention may be dramatically different.
Sometimes a three-minute video can do what a 2,000-word article can't. Content japan mobile database discovery and visibility across diverse search results is a significant challenge for organizations. With content scattered across multiple platforms, it is difficult to maintain a consistent online presence.
Many brands are turning to paid PPC advertising to compensate for lack of organic reach, even though consumers have proven to have higher levels of trust in organic content. That’s why your content management system (CMS) should actively support content discovery in several ways.
Effective crawl budget management to ensure all quality content is indexed, crawled, and rendered
allowing easy addition and modification of schemas based on content structure
by automating key SEO tasks such as redirects, updating URLs, generating sitemaps, implementing breadcrumb navigation, and optimizing page speed, especially when editing, migrating, or deleting content.
In addition, an ideal CMS should have integrated features for detecting and notifying content changes, such as support for the IndexNow protocol , which allows search engines to be immediately informed of changes made.
Keyword research for videos is different because:
People search for video content differently.
Competitive metrics are different from traditional search.
The intention may be dramatically different.
Sometimes a three-minute video can do what a 2,000-word article can't. Content japan mobile database discovery and visibility across diverse search results is a significant challenge for organizations. With content scattered across multiple platforms, it is difficult to maintain a consistent online presence.
Many brands are turning to paid PPC advertising to compensate for lack of organic reach, even though consumers have proven to have higher levels of trust in organic content. That’s why your content management system (CMS) should actively support content discovery in several ways.
Effective crawl budget management to ensure all quality content is indexed, crawled, and rendered
allowing easy addition and modification of schemas based on content structure
by automating key SEO tasks such as redirects, updating URLs, generating sitemaps, implementing breadcrumb navigation, and optimizing page speed, especially when editing, migrating, or deleting content.
In addition, an ideal CMS should have integrated features for detecting and notifying content changes, such as support for the IndexNow protocol , which allows search engines to be immediately informed of changes made.