Ways to use retargeting advertising in your
Posted: Tue Feb 18, 2025 4:21 am
Instead of developing a campaign based on a keyword or audience profile, retargeting segments ads based on purchasing behavior, increasing the efficiency of the strategy.
Brand
Branding , which is how users perceive the brand , is one of the philippines phone number list relationship-building factors that benefits from a retargeting strategy.
The solution allows users to see that their brand has an active presence on the Internet, improving brand perception.
brandingThe main use of retargeting is to impact users who abandoned their cart or who entered the site showing interest in a certain product or service, but did not continue with the purchase process.
In addition to this classic application of the strategy, it can be developed in different ways, depending on the brand's objective. Retargeting can be divided into two types:
On-site – works as a solution to re-engage users who have already accessed the site and shown interest in specific items, allowing for ad targeting;
off-site : used for customer prospecting, approaching users who interacted with the brand through other channels, such as social media.
Using these different aspects of the same strategy allows you to diversify your online presence, which helps to leave fewer gaps in brand performance.
Brand
Branding , which is how users perceive the brand , is one of the philippines phone number list relationship-building factors that benefits from a retargeting strategy.
The solution allows users to see that their brand has an active presence on the Internet, improving brand perception.
brandingThe main use of retargeting is to impact users who abandoned their cart or who entered the site showing interest in a certain product or service, but did not continue with the purchase process.
In addition to this classic application of the strategy, it can be developed in different ways, depending on the brand's objective. Retargeting can be divided into two types:
On-site – works as a solution to re-engage users who have already accessed the site and shown interest in specific items, allowing for ad targeting;
off-site : used for customer prospecting, approaching users who interacted with the brand through other channels, such as social media.
Using these different aspects of the same strategy allows you to diversify your online presence, which helps to leave fewer gaps in brand performance.