But, regardless of how you will migrate and implement
Posted: Tue Feb 18, 2025 4:46 am
In this way, we prioritize, here at rock, some points in particular: how we do the marketing of our product/service and generate demand in this sense; how to improve the relationship between marketing and sales, not only in relation to the leads generated and how they reach the salespeople, but also… how to improve the sales team's communication with our potential customers, maintaining the same message that was already being conveyed in marketing and reducing noise.
Product marketing and the bottom of the funnelas you may have self employed data noticed, the product has a very direct relationship with the bottom of the marketing funnel, a point that deserves a lot of attention!After all, you can have an excellent attraction of contacts, a great conversion of these people into leads, but if you are unable to transform these people into customers, you are possibly losing money.
Funnelsource: drifthere at rock we have expanded this point of view a little and also taken the middle part of the funnel — the conversion stage — into the product sector, both to optimize actions and to make the process more fluid. this sector, the fundamental thing is to understand that: the product exists to improve your bottom of the funnel, in metrics, in communication, in conversion, in the transition to sales and in the user experience! The responsibilities of product marketingok, now let's move on to the practical part of all this: how to do product marketing without just talking more about your product at the bottom of the funnel.
Product marketing and the bottom of the funnelas you may have self employed data noticed, the product has a very direct relationship with the bottom of the marketing funnel, a point that deserves a lot of attention!After all, you can have an excellent attraction of contacts, a great conversion of these people into leads, but if you are unable to transform these people into customers, you are possibly losing money.
Funnelsource: drifthere at rock we have expanded this point of view a little and also taken the middle part of the funnel — the conversion stage — into the product sector, both to optimize actions and to make the process more fluid. this sector, the fundamental thing is to understand that: the product exists to improve your bottom of the funnel, in metrics, in communication, in conversion, in the transition to sales and in the user experience! The responsibilities of product marketingok, now let's move on to the practical part of all this: how to do product marketing without just talking more about your product at the bottom of the funnel.