This is how we at Včelište present ourselves in our emails.
The welcome sequence is a great opportunity to introduce your brand to the customer.
Your customer has just made their first purchase from you. They may have heard about your product or service, but they may have come across you by chance and don't know any other details. Now is the time to introduce them to your brand. Create a series of branding newsletters that not only thank them for their purchase, but also:
tell the story of your company or introduce the team,
you communicate your values,
you will provide answers to the most frequently asked questions or solutions to the most common problems.
Don't forget about the benefits of your business, such as a loyalty instagram database program, and finally, inspire with the most popular products (services) and, most importantly, their benefits. Offer help with registration or with the selection of products (services).
Brand & welcome sequence
The footwear zone communicates its attitude, approach and benefits as part of the welcome.
Be authentic and original. Embed in your texts what your target audience is looking for, what they identify with. A brand starts with understanding your customers. But as we wrote above, you should already have all of this ready (presented at least on the website) and now you just need to transfer it appropriately to your emails.
For examples of how you can specifically approach a welcome series, see Welcome emails: seize your first chance with customers .
It won't work without segmentation and personalization.
We've already said that branding is all about emotions. To give customers a positive experience when interacting with your business, you need to fulfill their desires before they even say them .