Retargeting and remarketing: mechanism of work and differences
Posted: Tue Feb 18, 2025 7:08 am
Retargeting and remarketing: differences and similarities
Both tools help brands remind potential buyers of their offers and encourage them to make a purchase. The strategy is aimed at a “warm” audience — those who have already shown interest in the brand and interacted with it. For example, if someone visited an online store, added products to the cart, but did not buy, specialists use marketing strategies to return the client to the landing page to complete the sale.
Retargeting mainly attracts potential buyers through paid advertising. For example, ads in search engines. Remarketing more often uses email newsletters for customers who have already interacted with the brand. Thanks to this, you can announce new products or promotions and motivate customers to make a repeat purchase.
Now advertising platforms have begun to combine the a complete list of unit mobile number database functions of both tools, so they can be configured within the same campaign. This makes the difference between retargeting and remarketing less noticeable. They are gradually merging, reinforcing each other. This helps brands take a comprehensive approach to communicating with the audience and achieving their marketing goals.
How does retargeting work?
Retargeting works on the basis of "cookies". These are small text fragments that store information about the user's actions on websites. For example, about which pages he viewed and which products he was interested in. This helps advertisers generate personalized ads and display them on other websites or in applications, reminding them of themselves.
For example, if a user went to an online store and looked at several models of shoes, but did not buy the product, you can show him an ad with a discount on these models.
Audience segments
For retargeting to work, you need to clearly understand who your audience is. It’s best to divide it into segments and develop personalized ads for each.
Both tools help brands remind potential buyers of their offers and encourage them to make a purchase. The strategy is aimed at a “warm” audience — those who have already shown interest in the brand and interacted with it. For example, if someone visited an online store, added products to the cart, but did not buy, specialists use marketing strategies to return the client to the landing page to complete the sale.
Retargeting mainly attracts potential buyers through paid advertising. For example, ads in search engines. Remarketing more often uses email newsletters for customers who have already interacted with the brand. Thanks to this, you can announce new products or promotions and motivate customers to make a repeat purchase.
Now advertising platforms have begun to combine the a complete list of unit mobile number database functions of both tools, so they can be configured within the same campaign. This makes the difference between retargeting and remarketing less noticeable. They are gradually merging, reinforcing each other. This helps brands take a comprehensive approach to communicating with the audience and achieving their marketing goals.
How does retargeting work?
Retargeting works on the basis of "cookies". These are small text fragments that store information about the user's actions on websites. For example, about which pages he viewed and which products he was interested in. This helps advertisers generate personalized ads and display them on other websites or in applications, reminding them of themselves.
For example, if a user went to an online store and looked at several models of shoes, but did not buy the product, you can show him an ad with a discount on these models.
Audience segments
For retargeting to work, you need to clearly understand who your audience is. It’s best to divide it into segments and develop personalized ads for each.