Product. Focuses on specific products or product lines.
Posted: Tue Feb 18, 2025 7:29 am
Comprehensive. This is a detailed guide to all aspects of the brand, including not only visual elements (logo, colors, fonts), but also strategic aspects such as mission, values, positioning, target audience, communication strategy. A comprehensive book is more extensive and detailed than a standard one. It is intended for large companies or organizations that have a complex structure and many products or services. And it helps to ensure consistency of all aspects and create a unified image.
Visual: This is a document that describes all the visual elements, such as the logo, color palette, fonts, patterns, and other design elements.
Communication. Records the rules and recommendations for using the brand in various communication channels, such as advertising, PR, social networks. The document helps to avoid mistakes in the application of corporate style and ensures consistency in all messages.
Corporate. Contains information about corporate culture, values malaysia mobile database and philosophy. Helps employees better understand their role in image formation and contributes to strengthening corporate identity.
Describes the features of each product, its positioning in the market, and the rules for using the brand on packaging, in advertising, and other marketing materials.
Digital. With the development of digital technologies and the growing importance of online presence, a new type of brand book has emerged, describing the rules for using corporate identity in the digital space. It may include recommendations for the design of a website, social networks, mobile applications and other online platforms.
Rebranding brand book. If a company decides to rebrand, it will need a special document that will describe changes in visual elements, communication strategy and corporate culture. It will help ensure a smooth transition to the new image and avoid confusion among customers.
The types of brand books are not limited to those listed. Each company can develop a document that suits their needs and strategic goals.
Visual: This is a document that describes all the visual elements, such as the logo, color palette, fonts, patterns, and other design elements.
Communication. Records the rules and recommendations for using the brand in various communication channels, such as advertising, PR, social networks. The document helps to avoid mistakes in the application of corporate style and ensures consistency in all messages.
Corporate. Contains information about corporate culture, values malaysia mobile database and philosophy. Helps employees better understand their role in image formation and contributes to strengthening corporate identity.
Describes the features of each product, its positioning in the market, and the rules for using the brand on packaging, in advertising, and other marketing materials.
Digital. With the development of digital technologies and the growing importance of online presence, a new type of brand book has emerged, describing the rules for using corporate identity in the digital space. It may include recommendations for the design of a website, social networks, mobile applications and other online platforms.
Rebranding brand book. If a company decides to rebrand, it will need a special document that will describe changes in visual elements, communication strategy and corporate culture. It will help ensure a smooth transition to the new image and avoid confusion among customers.
The types of brand books are not limited to those listed. Each company can develop a document that suits their needs and strategic goals.