How GEO services will revolutionize your advertising
Posted: Tue Feb 18, 2025 8:09 am
Geoservices are a part of our lives. Every day we plot routes to work, look for a place to have a tasty lunch, find the nearest Ozon and Wildberries pick-up point, order a taxi and do many other everyday things. It is difficult to imagine life without maps. It is much easier to enter a request into the search and get all the companies, ratings, even prices on one canvas. No user will “go there I don’t know where, look for something I don’t know what”, so it is necessary to set up cards correctly, including advertising in them.
With the acquisition of smartphones, we have long stopped using atlases and compasses, now all organizations are at the mercy of services such as Yandex Maps and 2GIS. But what is their difference and is there one at all?
Battle of the Giants: Yandex vs. 2GIS
When choosing a geographic platform for promotion, many people have a question: which service to use? Some may think without a doubt:
“I use Yandex, why should I promote myself in 2GIS?”
However, this is not the best option for discussion. Here are a number of reasons that will help in choosing the right format:
Ranking . The fact is that the ranking itself on the philippines mobile database platforms is different. For example, Yandex takes into account geolocation and there is no guarantee of 1st place in the search results, while 2GIS provides this coveted place.
Regions. It is interesting that users of the central part of Russia prefer the Yandex platform, and the regions - 2GIS. However, this is not surprising, because each of these platforms had its own centers of origin, Yandex fell on Moscow, and the natives of 2GIS began their journey from Siberia.
This will allow you to competently distribute advertising across the regions of presence of branches, and also answer the question: "Which platform should I focus on?"
For network companies, we recommend using:
Online promotion. And this is another notable difference. If you have an online store or a company that does not have offline points, then the only geo-performance product will be 2GIS. This platform allows you to place ads directly in the search results between company cards - a contextual advertising block. But there is a catch here: since the 2GIS search results are adjusted for an auction, you will also have to pay for the space.
Price range. From personal experience, we have found that the Yandex Maps audience is more highly profitable than 2GIS users. This is mainly due to the location, because as you know, salaries in Moscow and Irkutsk will differ significantly.
Our recommendation: use Yandex to promote your company in central Russia, and 2GIS in the regions.
With the acquisition of smartphones, we have long stopped using atlases and compasses, now all organizations are at the mercy of services such as Yandex Maps and 2GIS. But what is their difference and is there one at all?
Battle of the Giants: Yandex vs. 2GIS
When choosing a geographic platform for promotion, many people have a question: which service to use? Some may think without a doubt:
“I use Yandex, why should I promote myself in 2GIS?”
However, this is not the best option for discussion. Here are a number of reasons that will help in choosing the right format:
Ranking . The fact is that the ranking itself on the philippines mobile database platforms is different. For example, Yandex takes into account geolocation and there is no guarantee of 1st place in the search results, while 2GIS provides this coveted place.
Regions. It is interesting that users of the central part of Russia prefer the Yandex platform, and the regions - 2GIS. However, this is not surprising, because each of these platforms had its own centers of origin, Yandex fell on Moscow, and the natives of 2GIS began their journey from Siberia.
This will allow you to competently distribute advertising across the regions of presence of branches, and also answer the question: "Which platform should I focus on?"
For network companies, we recommend using:
Online promotion. And this is another notable difference. If you have an online store or a company that does not have offline points, then the only geo-performance product will be 2GIS. This platform allows you to place ads directly in the search results between company cards - a contextual advertising block. But there is a catch here: since the 2GIS search results are adjusted for an auction, you will also have to pay for the space.
Price range. From personal experience, we have found that the Yandex Maps audience is more highly profitable than 2GIS users. This is mainly due to the location, because as you know, salaries in Moscow and Irkutsk will differ significantly.
Our recommendation: use Yandex to promote your company in central Russia, and 2GIS in the regions.