What are the specifications for Facebook Collection Ads?
Posted: Tue Feb 18, 2025 9:04 am
Facebook Ads Collection Ads Benefits Timing
Now let's take a look at the specifications of Facebook collection ads.
Collection placement
First, Facebook collection ads are only delivered to mobile devices .
In terms of distribution as well
Facebook News Feed
Instagram Feed
It is limited to these two.
Although it is quite limited, the advertising is extremely effective, so it is definitely worth using it.
Creative
Additionally, when designing creative for your collection ad, you can ensure a high-quality ad by creating it in a format that meets the following requirements:
[Video specifications]
Aspect ratio: 16:9 or 1:1
Video format: H.264 compression, high profile, square australia cell phone number list pixels, constant frame rate, progressive scan
Audio: Stereo AAC audio compression
[Image specifications]
Aspect ratio: 1.9:1
Image size: 1,200 x 628 pixels
Aspect ratios higher than 1:1 are not supported by Instagram.
[Slideshow specifications]
Aspect ratio: 16:9 or 1:1 (if images are different sizes, the slideshow will be automatically cropped to 1:1)
Video: H.264 compression, high profile, square pixels, constant frame rate, progressive scan
Audio: Stereo AAC audio compression, 128kbps
Music: WAV, MP3, M4A, FLAC, OGG
You must have all necessary legal rights to use the music in your advertising.
[Advertising copy specifications]
Body text (displayed above the main image): 90 characters or less recommended
Headline (displayed above the four products in your ad): 25 characters or less recommended
Headlines are not supported by Instagram.
[Catalog product set specifications]
Minimum number of products required in a product set: 4
Minimum number of products required for an Instant Storefront product set: 12
What are the benefits of using Facebook Collection Ads?
Facebook Ads Collection Ads Benefits Timing
Now let's take a look at some of the benefits you can get from using Facebook Collection Ads.
Facebook collection ads have many benefits, but we'll look at some of the most prominent ones.
Now let's take a look at the specifications of Facebook collection ads.
Collection placement
First, Facebook collection ads are only delivered to mobile devices .
In terms of distribution as well
Facebook News Feed
Instagram Feed
It is limited to these two.
Although it is quite limited, the advertising is extremely effective, so it is definitely worth using it.
Creative
Additionally, when designing creative for your collection ad, you can ensure a high-quality ad by creating it in a format that meets the following requirements:
[Video specifications]
Aspect ratio: 16:9 or 1:1
Video format: H.264 compression, high profile, square australia cell phone number list pixels, constant frame rate, progressive scan
Audio: Stereo AAC audio compression
[Image specifications]
Aspect ratio: 1.9:1
Image size: 1,200 x 628 pixels
Aspect ratios higher than 1:1 are not supported by Instagram.
[Slideshow specifications]
Aspect ratio: 16:9 or 1:1 (if images are different sizes, the slideshow will be automatically cropped to 1:1)
Video: H.264 compression, high profile, square pixels, constant frame rate, progressive scan
Audio: Stereo AAC audio compression, 128kbps
Music: WAV, MP3, M4A, FLAC, OGG
You must have all necessary legal rights to use the music in your advertising.
[Advertising copy specifications]
Body text (displayed above the main image): 90 characters or less recommended
Headline (displayed above the four products in your ad): 25 characters or less recommended
Headlines are not supported by Instagram.
[Catalog product set specifications]
Minimum number of products required in a product set: 4
Minimum number of products required for an Instant Storefront product set: 12
What are the benefits of using Facebook Collection Ads?
Facebook Ads Collection Ads Benefits Timing
Now let's take a look at some of the benefits you can get from using Facebook Collection Ads.
Facebook collection ads have many benefits, but we'll look at some of the most prominent ones.