Image source: Meta News
Posted: Wed Feb 19, 2025 3:24 am
Convenience is the new currency in today’s digital-first era. Customers expect to get what they want when they want while having a seamless and engaging shopping experience. Here’s where live shopping comes into the picture.
The COVID-fueled rise of online shopping has forced brands to think outside the box and offer additional, more engaging channels. While live shopping has been around for decades, the latest advancements in technology and the penetration of social media propelled its growth, making it an important tool in every marketer’s toolbox.
Now, brands are bangladesh mobile database grappling with the question: How can we cater to customers’ needs and make the most of live shopping? Enter influencer marketing. In this article, we’ll look at the benefits and best practices of live shopping. And also share a step-by-step guide to help you leverage influencers in your efforts.
Live shopping (live selling and livestreaming commerce) uses video content on digital and social platforms to promote or sell products and services in real-time. Brands use live shopping to interact with their customers and present products in a dynamic, contextual format. In some cases, they partner with influencers who run the livestreams and try to boost sales thanks to their popularity and existing audiences who trust their reputations.
Livestreaming beauty influencer marketing products on shopping platform
The roots of this concept date back to the ‘80s and home shopping channels on TV. Today, this format has shifted to a digital context, allowing more interactive communications thanks to new platforms and social media. As a result, users can engage with the seller and almost instantly purchase any offer, greatly facilitating a more straightforward buying process.
Live shopping is (and has been) extremely popular in China for many years now. According to eMarketer’s forecast, live shopping will account for 19.2% of retail ecommerce sales in China this year. Total sales will rise from $562.62 billion in 2023 to $843.93 billion in 2025.
The COVID-fueled rise of online shopping has forced brands to think outside the box and offer additional, more engaging channels. While live shopping has been around for decades, the latest advancements in technology and the penetration of social media propelled its growth, making it an important tool in every marketer’s toolbox.
Now, brands are bangladesh mobile database grappling with the question: How can we cater to customers’ needs and make the most of live shopping? Enter influencer marketing. In this article, we’ll look at the benefits and best practices of live shopping. And also share a step-by-step guide to help you leverage influencers in your efforts.
Live shopping (live selling and livestreaming commerce) uses video content on digital and social platforms to promote or sell products and services in real-time. Brands use live shopping to interact with their customers and present products in a dynamic, contextual format. In some cases, they partner with influencers who run the livestreams and try to boost sales thanks to their popularity and existing audiences who trust their reputations.
Livestreaming beauty influencer marketing products on shopping platform
The roots of this concept date back to the ‘80s and home shopping channels on TV. Today, this format has shifted to a digital context, allowing more interactive communications thanks to new platforms and social media. As a result, users can engage with the seller and almost instantly purchase any offer, greatly facilitating a more straightforward buying process.
Live shopping is (and has been) extremely popular in China for many years now. According to eMarketer’s forecast, live shopping will account for 19.2% of retail ecommerce sales in China this year. Total sales will rise from $562.62 billion in 2023 to $843.93 billion in 2025.