Build trust with great social proof
Posted: Wed Feb 19, 2025 3:49 am
Social proof is user-generated content. It includes things like reviews, social media posts, unboxing videos, and more. This kind of content is essential for generating trust in your brand and boosting your Shopify sales because it shows that real people are buying from you and enjoying your products.
By actively asking your customers for reviews, you’re engaging in review marketing. You can use the best reviews that you’ve generated in certain areas of your store to reassure customers while they’re thinking about making a purchase.
How to use social proof to increase sales on Shopify? Make it easy for customers to leave reviews by being active on common review channels belgium mobile database such as Facebook, Google, Amazon, Yelp, and more.
Personalize the shopping experience
Customers now demand personalized marketing that’s relevant to their interests and needs. Besides audience segmentation, which we touched on above, you can reach out with omnichannel marketing.
Omnichannel marketing creates unified communication with the customer across multiple channels. Each channel works together to deliver exactly the right message, in the right place, and at the right time. Let’s say a customer hasn’t opened an abandoned cart email for a specified period of time. You can automatically send them a friendly reminder via SMS and personalized product retargeting via Facebook, for example.
This has a positive effect on Shopify sales. According to Omnisend research, omnichannel campaigns earn an impressive 287% higher purchase rate than those depending on just one channel.
By actively asking your customers for reviews, you’re engaging in review marketing. You can use the best reviews that you’ve generated in certain areas of your store to reassure customers while they’re thinking about making a purchase.
How to use social proof to increase sales on Shopify? Make it easy for customers to leave reviews by being active on common review channels belgium mobile database such as Facebook, Google, Amazon, Yelp, and more.
Personalize the shopping experience
Customers now demand personalized marketing that’s relevant to their interests and needs. Besides audience segmentation, which we touched on above, you can reach out with omnichannel marketing.
Omnichannel marketing creates unified communication with the customer across multiple channels. Each channel works together to deliver exactly the right message, in the right place, and at the right time. Let’s say a customer hasn’t opened an abandoned cart email for a specified period of time. You can automatically send them a friendly reminder via SMS and personalized product retargeting via Facebook, for example.
This has a positive effect on Shopify sales. According to Omnisend research, omnichannel campaigns earn an impressive 287% higher purchase rate than those depending on just one channel.