The mythical proportions
Posted: Mon Dec 23, 2024 5:07 am
You see Michael Keaton in the role of Ray Kroc, a salesman of mediocre milkshake machines, who immediately sees dollars in the golden formula of brothers Mac and Dick McDonald: quickly manufactured hamburgers of the same quality. He fights his way into the tent and overpowers the brothers with his perseverance. When his wife asks if Ray ever has enough, he answers with a false smile: " Probably never ". Kroc risks everything, insults friends and relations, but especially the McDonald brothers themselves. Mac realizes that they have brought in a wolf in sheep's clothing, but it is too late. Ray takes over the company, for 2.7 million dollars. The rest is history.
Commercial success
There is little to dispute about the gigantic success of the hamburger chain commercially. McDonald's has now been overtaken by Subway in terms of number of branches, but in terms of turnover the fast food chain is still the largest in the world . The concern is an integral part of our history.
Literally, because billions of dollars in media investments and the ubiquity of the locations have burned the yellow 'arched M' into our brains. Although there are now quite a few parties who would like us to erase 'McD' from our hard drives: parents with overweight children, middle-aged people in their fifties with heart problems, entire neighborhoods that are bothered by McD. Not because of the bad air, but because of the young people who are attracted to it.
If you delve deeper into the film, you will honduras mobile number see that the creators of McDonald's attributed religious proportions to the concept from the start. The arches were to become the new churches, highways the new pilgrim routes. Even at that time! The unfortunate thought that a hamburger joint would become the new meeting place to share joy and sorrow.
The arches should become the new churches, highways the new pilgrim routes.
But to be fair: they have come a long way. Even today, you can navigate along the highway with the large yellow double arch as a point of reference. Anyone who has children knows the effect when your offspring has spotted such an M. They spontaneously have to pee or feign a big appetite. So McDonald's has indeed succeeded in taking on mythical proportions.
Commercial success
There is little to dispute about the gigantic success of the hamburger chain commercially. McDonald's has now been overtaken by Subway in terms of number of branches, but in terms of turnover the fast food chain is still the largest in the world . The concern is an integral part of our history.
Literally, because billions of dollars in media investments and the ubiquity of the locations have burned the yellow 'arched M' into our brains. Although there are now quite a few parties who would like us to erase 'McD' from our hard drives: parents with overweight children, middle-aged people in their fifties with heart problems, entire neighborhoods that are bothered by McD. Not because of the bad air, but because of the young people who are attracted to it.
If you delve deeper into the film, you will honduras mobile number see that the creators of McDonald's attributed religious proportions to the concept from the start. The arches were to become the new churches, highways the new pilgrim routes. Even at that time! The unfortunate thought that a hamburger joint would become the new meeting place to share joy and sorrow.
The arches should become the new churches, highways the new pilgrim routes.
But to be fair: they have come a long way. Even today, you can navigate along the highway with the large yellow double arch as a point of reference. Anyone who has children knows the effect when your offspring has spotted such an M. They spontaneously have to pee or feign a big appetite. So McDonald's has indeed succeeded in taking on mythical proportions.