Create a shortlist of potential influencers
Posted: Wed Feb 19, 2025 8:31 am
The best platform and ad format depend on your brand and goals. Trying to reach Gen Z? TikTok or Instagram Reels are great for quick, eye-catching videos. For detailed product reviews or how-tos, YouTube is a better fit. Pinterest works especially well for lifestyle or home decor brands.
Choosing the right mix helps you connect with your audience and get the most out of your affiliate campaigns.
Now, you need to find the right affiliate influencers—ones that align with slovenia mobile database your brand, have an active audience and speak to your target audience.
Some social networks make this easier with built-in tools. TikTok’s Creator Search Insights helps brands find trending influencers with strong followings and high engagement. If you’re using TikTok Shop, the “open collaborations” feature lets creators discover and promote your products, while “target collaborations” allow brands to connect directly with specific creators.
For the most strategic approach, platforms like Sprout Social Influencer Marketing (formerly Tagger) are your best bet. The Creator Discovery feature uses over 50 filters to help you find the perfect influencer match. The Content Health tool lets you compare influencer marketing key performance indicators (KPIs), while the Affinity Engine uses machine learning to automatically identify the right creators or influencers for your brand.
Choosing the right mix helps you connect with your audience and get the most out of your affiliate campaigns.
Now, you need to find the right affiliate influencers—ones that align with slovenia mobile database your brand, have an active audience and speak to your target audience.
Some social networks make this easier with built-in tools. TikTok’s Creator Search Insights helps brands find trending influencers with strong followings and high engagement. If you’re using TikTok Shop, the “open collaborations” feature lets creators discover and promote your products, while “target collaborations” allow brands to connect directly with specific creators.
For the most strategic approach, platforms like Sprout Social Influencer Marketing (formerly Tagger) are your best bet. The Creator Discovery feature uses over 50 filters to help you find the perfect influencer match. The Content Health tool lets you compare influencer marketing key performance indicators (KPIs), while the Affinity Engine uses machine learning to automatically identify the right creators or influencers for your brand.