Spot top industry and competitor trends

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Discover prominent trends and topics within your industry and extract insights on a number of factors such as competitors, content types, message styles and audience sentiment. Utilize keyword filters to refine your search and choose a date range to examine both long-term and short-term competitive trends.

For example, listening data can reveal an upward trend in consumer demand for products that are ethically sourced and environmentally friendly, which can influence your overall brand strategy and differentiate you from the crowd.

Sprout Social's Competitive Analysis dashboard that demonstrates how three switzerland mobile database competitors compare in share of voice, impressions, engagements and sentiment.
Build engaging content
Sprout’s competitor performance report shows you how your competitors’ social content is performing. It highlights key metrics like engagement, post frequency and audience growth, so that you can benchmark against competitors and identify what resonates with your shared audience. Use these insights to refine your content strategy going forward.

Also assess detailed content performance and engagement data across Facebook, X and Instagram based on the uniqueness of each social network. For instance, content that excels on Instagram may not perform as well on Facebook due to differences in format and user behavior.