Election campaign on WhatsApp
Posted: Wed Feb 19, 2025 9:05 am
It is extremely likely that your voter will use this tool. According to the IBGE, 94.5% of Brazilians with access to a smartphone use WhatsApp to exchange messages. The number of daily shares is huge, which means that the app cannot be ignored by those who want to communicate with the general public.
The big challenge here is that the platform itself does not allow sending mass messages, that is, to a large number of people. Another prohibition is the sale of contact databases with user information.
A good practice for using WhatsApp for politicians is to share the number and ask the contact to add it to their address book, that is, create your broadcast list manually, never buy a database with contacts.
The NiBePolítica APP allows you to make calls and send messages via WhatsApp with just one tap.
Email Marketing and SMS
Email marketing allows mayoral candidates to create and uae mobile database maintain relationships with their voters, campaign workers, campaign suppliers, and others. There are two fundamental features of this format: contact segmentation and campaign automation. This allows you to promote a specific campaign to the right audience.
Both SMS and Email messages can be sent through a virtual platform .
Social media
If you followed the 2018 elections , you certainly know that social media played a decisive role in the results of the polls. Do you doubt that in the 2020 elections these media can become the main channel when it comes to communicating with voters?
There are several media, each with specific characteristics, but some basic practices can be applied to any social network:
Know your followers
If you want to be a politician, keep in mind that you won't be able to please everyone, so to get better results it's important to focus on those who are truly aligned with your speech. Use the metrics provided by the networks themselves to get feedback on how your content is received and whether it is actually relevant.
The big challenge here is that the platform itself does not allow sending mass messages, that is, to a large number of people. Another prohibition is the sale of contact databases with user information.
A good practice for using WhatsApp for politicians is to share the number and ask the contact to add it to their address book, that is, create your broadcast list manually, never buy a database with contacts.
The NiBePolítica APP allows you to make calls and send messages via WhatsApp with just one tap.
Email Marketing and SMS
Email marketing allows mayoral candidates to create and uae mobile database maintain relationships with their voters, campaign workers, campaign suppliers, and others. There are two fundamental features of this format: contact segmentation and campaign automation. This allows you to promote a specific campaign to the right audience.
Both SMS and Email messages can be sent through a virtual platform .
Social media
If you followed the 2018 elections , you certainly know that social media played a decisive role in the results of the polls. Do you doubt that in the 2020 elections these media can become the main channel when it comes to communicating with voters?
There are several media, each with specific characteristics, but some basic practices can be applied to any social network:
Know your followers
If you want to be a politician, keep in mind that you won't be able to please everyone, so to get better results it's important to focus on those who are truly aligned with your speech. Use the metrics provided by the networks themselves to get feedback on how your content is received and whether it is actually relevant.