Lean into transparency
Posted: Wed Feb 19, 2025 9:08 am
Speaking of authenticity, you need to embed it into your brand’s overall social media strategy. Consumers are increasingly expecting brands to be transparent about their practices and values.
People also want to see brands posting about how they make and source their products. These expectations align with the greater move toward conscious consumerism. More consumers are choosing to buy from brands that use sustainable and ethical practices.
So being transparent about those practices on social helps you attract customers whose values align with yours.
Instagram post from tentree showing text that reads "wear your impact" and a uae mobile database caption explaining how the brand plants trees for every purchase
Source
14. Use AI thoughtfully
Artificial intelligence helps social media teams to execute strategies more efficiently. In fact, 97% of marketers in the 2025 Sprout Social Index™ say it’s crucial marketers know how to use AI in their work.
That said, 42% of consumers are still apprehensive about brands using AI in their social media interactions. So be mindful about how you use AI to support your strategies. Focus on using it to optimize backend activities. This could involve tasks like social media analytics, campaign targeting and sentiment analysis.
15. Work on a corporate communication plan
One last pointer for anyone on the enterprise level.
The power of social media as a communication channel shouldn’t be taken lightly. Brands have the opportunity to reach massive audiences at a moment’s notice. This applies to customers, industry leaders and competitors alike.
The stakes are high for large companies with significant audiences and stakeholders. That’s why having a corporate communication plan is crucial. In short, you need to establish rules for:
Internal communication, including employee engagement and internal marketing
External communication, including PR and how you speak to the public
Executive communication (ex: how the C-level discusses your company on social media)
Crisis communication to deal with controversies and damage control situations
Having all of the above squared away empowers brands to have consistent messaging. Likewise, you can avoid miscommunication and countless public headaches in the process.
People also want to see brands posting about how they make and source their products. These expectations align with the greater move toward conscious consumerism. More consumers are choosing to buy from brands that use sustainable and ethical practices.
So being transparent about those practices on social helps you attract customers whose values align with yours.
Instagram post from tentree showing text that reads "wear your impact" and a uae mobile database caption explaining how the brand plants trees for every purchase
Source
14. Use AI thoughtfully
Artificial intelligence helps social media teams to execute strategies more efficiently. In fact, 97% of marketers in the 2025 Sprout Social Index™ say it’s crucial marketers know how to use AI in their work.
That said, 42% of consumers are still apprehensive about brands using AI in their social media interactions. So be mindful about how you use AI to support your strategies. Focus on using it to optimize backend activities. This could involve tasks like social media analytics, campaign targeting and sentiment analysis.
15. Work on a corporate communication plan
One last pointer for anyone on the enterprise level.
The power of social media as a communication channel shouldn’t be taken lightly. Brands have the opportunity to reach massive audiences at a moment’s notice. This applies to customers, industry leaders and competitors alike.
The stakes are high for large companies with significant audiences and stakeholders. That’s why having a corporate communication plan is crucial. In short, you need to establish rules for:
Internal communication, including employee engagement and internal marketing
External communication, including PR and how you speak to the public
Executive communication (ex: how the C-level discusses your company on social media)
Crisis communication to deal with controversies and damage control situations
Having all of the above squared away empowers brands to have consistent messaging. Likewise, you can avoid miscommunication and countless public headaches in the process.