Embracing a social-first mindset will be non-negotiable
Posted: Wed Feb 19, 2025 9:27 am
One member of Sprout’s Arboretum advised, “Authentic, human-centric content will perform better and stand out. Human touch will help foster genuine connection—in both short-form and long-form storytelling. To deepen trust and loyalty and drive ROI, the key is crafting content that resonates emotionally and keeps human connection at the heart of it all.”
7.
If I had to offer one personal prediction for the future of social media, it would be that brands will need to take a social-first approach to their entire company strategy to maintain long-term relevance. That goes beyond simply posting a video or replying in the comments.
Social is at the epicenter of culture. Showing up there is the bare minimum. People usa mobile database expect brands to be active participants in their online community—listening to and learning about their audience.
And, most importantly, customer feedback shouldn’t be siloed on social. It should be incorporated into social strategy, marketing activations on other channels, business priorities and product development.
Social media has solidified its power as a cultural force, and brands need to wield its influence to build lasting resonance.
Looking for more predictions into what 2025 will hold? Watch Sprout’s on-demand webinar dissecting 2024’s best social moments and what that they reveal about how social will change next year.
7.
If I had to offer one personal prediction for the future of social media, it would be that brands will need to take a social-first approach to their entire company strategy to maintain long-term relevance. That goes beyond simply posting a video or replying in the comments.
Social is at the epicenter of culture. Showing up there is the bare minimum. People usa mobile database expect brands to be active participants in their online community—listening to and learning about their audience.
And, most importantly, customer feedback shouldn’t be siloed on social. It should be incorporated into social strategy, marketing activations on other channels, business priorities and product development.
Social media has solidified its power as a cultural force, and brands need to wield its influence to build lasting resonance.
Looking for more predictions into what 2025 will hold? Watch Sprout’s on-demand webinar dissecting 2024’s best social moments and what that they reveal about how social will change next year.