Influencers for a LinkedIn campaign
Posted: Wed Feb 19, 2025 9:38 am
Now that Instagram Stories and Reels are accessible within the Facebook app, it’s also possible to negotiate bundled content packages with your influencers. Your Facebook influencer marketing campaign can then reach more people while being more cost-effective.
When finding LinkedIn influencers, the most important metric is usually follower count.
Pay particular attention to audience affinity, as well as what an influencer is posting about. It’s also worth looking at whether a LinkedIn influencer has a newsletter on the platform or a substack. These materials can extend their audience, while also showing you the topics they’re known for talking about. This can be valuable information for your LinkedIn campaign.
3. Prepare your compensation offer
Once you’ve created a list of influencers, decide how you’ll compensate uruguay mobile database them. Familiarize yourself with common influencer pricing figures. The amount you’ll offer will depend on factors like the influencer’s reach, the type and volume of content they’ll create and the chosen compensation model.
Common compensation models include pay per post, pay per subscriber or pay per view, among others. Don’t forget to factor in other payment strategies, like affiliate marketing, complimentary product/software access or long-term package deals across several months.
One example of a unique influencer partnership is SeaVees’s deal with inclusive food influencer Lahbco. SeaVees worked with Lahbco to design an exclusive shoe, based on his values and life experiences, made to appeal to his audience of followers. All the proceeds for the shoe also go towards the Ali Forney Center, who support homeless LGBTQ+ youth in New York City. This is a great example of an alternative compensation model where the company, influencer and the wider community all benefit.
When finding LinkedIn influencers, the most important metric is usually follower count.
Pay particular attention to audience affinity, as well as what an influencer is posting about. It’s also worth looking at whether a LinkedIn influencer has a newsletter on the platform or a substack. These materials can extend their audience, while also showing you the topics they’re known for talking about. This can be valuable information for your LinkedIn campaign.
3. Prepare your compensation offer
Once you’ve created a list of influencers, decide how you’ll compensate uruguay mobile database them. Familiarize yourself with common influencer pricing figures. The amount you’ll offer will depend on factors like the influencer’s reach, the type and volume of content they’ll create and the chosen compensation model.
Common compensation models include pay per post, pay per subscriber or pay per view, among others. Don’t forget to factor in other payment strategies, like affiliate marketing, complimentary product/software access or long-term package deals across several months.
One example of a unique influencer partnership is SeaVees’s deal with inclusive food influencer Lahbco. SeaVees worked with Lahbco to design an exclusive shoe, based on his values and life experiences, made to appeal to his audience of followers. All the proceeds for the shoe also go towards the Ali Forney Center, who support homeless LGBTQ+ youth in New York City. This is a great example of an alternative compensation model where the company, influencer and the wider community all benefit.