Make social media your greatest allies
Posted: Wed Feb 19, 2025 9:42 am
Media such as Facebook, Instagram, Linkedin, etc., can be used in an integrated way to share content and information. They are interesting ways to show voters more about your steps, proposals, ideas, etc. In addition, during the right period, the production of sponsored and boosted posts is allowed.
All planning should aim to generate interaction with voters and promote engagement. Three points should be considered:
Frequency is important to maintain an active presence on social media and produce recurring content. An editorial calendar can help you organize your actions.
Measurement consists of monitoring how each post is received by netherlands mobile database the target audience, for example, through the number of reactions, shares and comments and knowing whether the number of likes/followers is growing.
And finally, crisis management, which is knowing how to overcome adverse situations.
Use Email Marketing and SMS
Email marketing is a very important digital political marketing tool to help your voters understand the political process. Produce and send rich content automatically. To do this, relying on political management software can save you work and generate great results.
SMS is a cheap and efficient resource. Data released by IBGE (Brazilian Institute of Geography and Statistics) in 2015 shows that in 2013, more than 130 million Brazilians over the age of 10 had a personal mobile phone. In 2018, this number certainly increased significantly!
Inbound Marketing for politicians is also efficient!
All the strategies mentioned above are part of what we call Inbound Marketing!
Inbound Marketing, or Attraction Marketing, is a strategy that seeks to attract people's attention. All content is designed with the target audience, or rather, the personas, in mind. And through this activity, the aim is to gain permission to communicate with these people directly.
When we talk about digital political marketing, you can't help but think about strategies for attracting voters and disseminating relevant content . Therefore, the most relevant aspects of inbound marketing are content marketing, SEO (Search Engine Optimization) and social media.
All planning should aim to generate interaction with voters and promote engagement. Three points should be considered:
Frequency is important to maintain an active presence on social media and produce recurring content. An editorial calendar can help you organize your actions.
Measurement consists of monitoring how each post is received by netherlands mobile database the target audience, for example, through the number of reactions, shares and comments and knowing whether the number of likes/followers is growing.
And finally, crisis management, which is knowing how to overcome adverse situations.
Use Email Marketing and SMS
Email marketing is a very important digital political marketing tool to help your voters understand the political process. Produce and send rich content automatically. To do this, relying on political management software can save you work and generate great results.
SMS is a cheap and efficient resource. Data released by IBGE (Brazilian Institute of Geography and Statistics) in 2015 shows that in 2013, more than 130 million Brazilians over the age of 10 had a personal mobile phone. In 2018, this number certainly increased significantly!
Inbound Marketing for politicians is also efficient!
All the strategies mentioned above are part of what we call Inbound Marketing!
Inbound Marketing, or Attraction Marketing, is a strategy that seeks to attract people's attention. All content is designed with the target audience, or rather, the personas, in mind. And through this activity, the aim is to gain permission to communicate with these people directly.
When we talk about digital political marketing, you can't help but think about strategies for attracting voters and disseminating relevant content . Therefore, the most relevant aspects of inbound marketing are content marketing, SEO (Search Engine Optimization) and social media.