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Posted: Wed Feb 19, 2025 10:35 am
That is, by having a virtual database, you can classify each contact with the characteristics you want, such as age, profession, gender, among others. Thus, when sending a message (whether by email or SMS) you can direct it to the person who is interested in receiving it, generating an excellent result.
5. Use email marketing
Digital marketing has been gaining more and more followers in the context of electoral marketing, as it is an efficient way of reaching a large number of people in just a few minutes, in addition to being financially accessible.
Nowadays, the vast majority of Brazilians have access to the new zealand mobile database internet and use technology frequently, which makes the virtual environment a very fertile environment for developing assertive marketing strategies.
Furthermore, using email marketing it is possible to send personalized messages to users, as it is a direct marketing tool (i.e., it is directed to a specific recipient, in a segmented and measurable way).
To help you understand better, let's recall an explanation we provided in our free e-book Email marketing: first steps .
Let's imagine that our recipient is Pedro, a citizen who fits within our target audience.
The contact is direct because the recipient will receive the message in his or her own email inbox. A message broadcast on television, for example, will not be specifically directed at Pedro, and will only be seen by him if, at that moment, he has the TV on, on that channel. In the case of email marketing, there will be individual contact and directed to him.
The contact is segmented because a specific message will be sent to the recipient, according to their characteristics. For example, let's suppose that Pedro is a public school teacher. You can send him a personalized message, with a proposal from your party that involves improvements for the teaching career.
5. Use email marketing
Digital marketing has been gaining more and more followers in the context of electoral marketing, as it is an efficient way of reaching a large number of people in just a few minutes, in addition to being financially accessible.
Nowadays, the vast majority of Brazilians have access to the new zealand mobile database internet and use technology frequently, which makes the virtual environment a very fertile environment for developing assertive marketing strategies.
Furthermore, using email marketing it is possible to send personalized messages to users, as it is a direct marketing tool (i.e., it is directed to a specific recipient, in a segmented and measurable way).
To help you understand better, let's recall an explanation we provided in our free e-book Email marketing: first steps .
Let's imagine that our recipient is Pedro, a citizen who fits within our target audience.
The contact is direct because the recipient will receive the message in his or her own email inbox. A message broadcast on television, for example, will not be specifically directed at Pedro, and will only be seen by him if, at that moment, he has the TV on, on that channel. In the case of email marketing, there will be individual contact and directed to him.
The contact is segmented because a specific message will be sent to the recipient, according to their characteristics. For example, let's suppose that Pedro is a public school teacher. You can send him a personalized message, with a proposal from your party that involves improvements for the teaching career.