Your subject lines are misleading or contain spam triggers
Posted: Wed Feb 19, 2025 10:41 am
However, when including HTML in messages , it is important to follow a few simple rules to ensure that they do not end up in spam folders.
Here are some HTML best practices for email, according to Mailchimp :
Keep your email's maximum width between 600 and 800 pixels. This ensures that it's large enough to be easily read, and that it behaves well in email client preview panes.
Assume that any images will be blocked by email clients and that users may not see critical information if it is contained in media items.
Keep your code as clean and lightweight as possible, particularly CSS . Also, avoid JavaScript and Flash altogether. These can be seen as attack vectors by spam filters, and many email clients don't support them anyway.
Make sure your messages are mobile-friendly. In fact, it's generally a good idea to design everything with a mobile-first philosophy these days. This means easy-to-use buttons, small images that won't strain mobile networks, and email-safe fonts that can be read on small screens.
When it comes to fonts, you'll also want to make sure cameroon phone number datathe ones you choose are cross-platform and clearly legible . Arial, Verdana, and Georgia are all solid options.
Review the links added to your email signature , and avoid websites that may be flagged as spam.
Finally, it's a good idea to make the most of the text in your email content and minimize the amount of HTML you include. Your company's branding and perhaps a splash of color can do wonders for engagement, without going overboard.
Subject lines are often the first impression a user has of your message, so they need to grab attention and entice the reader to open the email. However, they also need to be honest. A misleading subject line isn't just bad etiquette, it's also against the law , according to the CAN-SPAM Act.
Here are some HTML best practices for email, according to Mailchimp :
Keep your email's maximum width between 600 and 800 pixels. This ensures that it's large enough to be easily read, and that it behaves well in email client preview panes.
Assume that any images will be blocked by email clients and that users may not see critical information if it is contained in media items.
Keep your code as clean and lightweight as possible, particularly CSS . Also, avoid JavaScript and Flash altogether. These can be seen as attack vectors by spam filters, and many email clients don't support them anyway.
Make sure your messages are mobile-friendly. In fact, it's generally a good idea to design everything with a mobile-first philosophy these days. This means easy-to-use buttons, small images that won't strain mobile networks, and email-safe fonts that can be read on small screens.
When it comes to fonts, you'll also want to make sure cameroon phone number datathe ones you choose are cross-platform and clearly legible . Arial, Verdana, and Georgia are all solid options.
Review the links added to your email signature , and avoid websites that may be flagged as spam.
Finally, it's a good idea to make the most of the text in your email content and minimize the amount of HTML you include. Your company's branding and perhaps a splash of color can do wonders for engagement, without going overboard.
Subject lines are often the first impression a user has of your message, so they need to grab attention and entice the reader to open the email. However, they also need to be honest. A misleading subject line isn't just bad etiquette, it's also against the law , according to the CAN-SPAM Act.