Those who usually follow digital marketing movements outside Brazil have surely already heard of HubSpot, and not in vain!
In addition to organizing the largest inbound marketing event in the world , offering free certifications to train market professionals and publishing excellent quality content, they were the creators of one of the most famous tools in the automation universe.
If you still don't know her or don't understand the reason for albania email list 215428 contact leads her success, keep reading!
In this post, we will tell you a little about the history of the company and take you on a brief tour of each of its software and its functionalities.
Will you join me?
HubSpot, the company
The story of HubSpot began in 2004, when Brian Halligan and Dharmesh Shah met during an MBA course at MIT.
At the time, Brian was acting as an investor in a few startups and had noticed something curious: people were getting very good at blocking marketing campaigns and avoiding salespeople.
Meanwhile, Dharmesh was attracting thousands of visitors to his OnStartups blog without any major investments or support team.
After some meetings and discussions about both situations, the two came to a very simple conclusion: people did not want to be interrupted by advertisements or harassed by salespeople, but they did want help solving their problems.
It was from this idea that they began to promote inbound marketing strategies and developed the " all-in-one " solution, which is today known worldwide under the HubSpot brand.
The company is still headquartered in Cambridge, Massachusetts, in the United States, but has five other offices around the world. Together, they manage more than 31,000 clients spanning more than 90 countries.
Its success is so great that in 2016, the company earned more than 271 million dollars in revenue. Do you know how? Through 3 softwares that can be used individually or in an integrated way. And you will discover everything about each of them here!