Guarding the Brand: How to Choose a Reliable ORM Agency
Posted: Thu Feb 20, 2025 5:57 am
Choosing an agency that specializes in reputation management (ORM) can be a challenging task for any business. Consider important aspects such as goal setting, ratings, certifications, briefing, cases, report format and contract terms.
Goal setting
Whether you work for an agency or are its client, having a clear understanding of goals and objectives is the key to successful work. To achieve the best results, you need to determine what exactly your business needs: short-term or long-term goals.
Short-term goals typically include anti-crisis measures, managing negative feedback, or launching promotional campaigns. For such tasks, it is worth choosing medium or large agencies that have sufficient human uk cell phone number list resources and can quickly respond to emerging problems.
Long-term goals include developing brand attributes, building communication with consumers and increasing recognition. In this case, both small and larger agencies are suitable, depending on the specifics and needs of your business. It is important to conduct a preliminary reputation study, which can be included in the agency's services. The final study will help rethink current tasks and more accurately formulate a brief for the agency.
Ratings and certificates
Although ratings can be subjective, they give a certain idea of the agencies' positions in the market. When studying ratings, it is worth paying attention to the specialization of agencies in various industries. Advice: look at the associations the agency is a part of, many of them provide a list of works and the cost of services, which can help in making a decision.
Certificates are another important marker of the agency's professionalism. Make sure that the agency has certified specialists in the use of tools for monitoring mentions and data analysis, such as Brand Analytics, Medialogy or SCAN-Interfax. Check the relevance and authenticity of certificates on official websites. Additional certificates from social platforms and information security providers also indicate the agency's serious approach to its business.
Goal setting
Whether you work for an agency or are its client, having a clear understanding of goals and objectives is the key to successful work. To achieve the best results, you need to determine what exactly your business needs: short-term or long-term goals.
Short-term goals typically include anti-crisis measures, managing negative feedback, or launching promotional campaigns. For such tasks, it is worth choosing medium or large agencies that have sufficient human uk cell phone number list resources and can quickly respond to emerging problems.
Long-term goals include developing brand attributes, building communication with consumers and increasing recognition. In this case, both small and larger agencies are suitable, depending on the specifics and needs of your business. It is important to conduct a preliminary reputation study, which can be included in the agency's services. The final study will help rethink current tasks and more accurately formulate a brief for the agency.
Ratings and certificates
Although ratings can be subjective, they give a certain idea of the agencies' positions in the market. When studying ratings, it is worth paying attention to the specialization of agencies in various industries. Advice: look at the associations the agency is a part of, many of them provide a list of works and the cost of services, which can help in making a decision.
Certificates are another important marker of the agency's professionalism. Make sure that the agency has certified specialists in the use of tools for monitoring mentions and data analysis, such as Brand Analytics, Medialogy or SCAN-Interfax. Check the relevance and authenticity of certificates on official websites. Additional certificates from social platforms and information security providers also indicate the agency's serious approach to its business.