Fast page loading is critical to user retention.
Posted: Thu Feb 20, 2025 6:00 am
Use tools likeGoogle PageSpeed Insightsto evaluate the speed and get optimization recommendations. Compressing images, minifying CSS and JavaScript, and using browser caching can significantly improve performance.
Ease of use on mobile devices
With the growth of mobile traffic, responsive design has become a necessity. Check how the page is displayed on different devices, evaluate the ease of navigation and readability of the text. Buttons should be large enough to tap with a finger, and forms should be easy to fill out on a mobile.
Conversion elements
Contextual Advertising Audit: Step-by-Step Guide - Image 7
An effective landing page should contain clear calls to action, great algeria cell phone number list offers, and trustworthy elements (testimonials, guarantees, certificates). Place the main CTA at the top of the page and repeat it below. Use contrasting colors for CTA buttons so they stand out from the rest of the content.
Targeting settings
Precise targeting is the key to the effectiveness of an advertising campaign. The right settings allow you to show ads to the audience that is most likely to be interested in your offer. Let's look at the main types of targeting and their features.
Geo targeting
Allows you to limit the display of ads to certain regions, cities or even districts. For example, a local restaurant can set up ads only for its city and the nearest suburbs. Consider the specifics of the business: for an online store with delivery throughout the country, a wide coverage will be suitable, and for an offline store - a narrow radius around the point of sale.
Time targeting
Ease of use on mobile devices
With the growth of mobile traffic, responsive design has become a necessity. Check how the page is displayed on different devices, evaluate the ease of navigation and readability of the text. Buttons should be large enough to tap with a finger, and forms should be easy to fill out on a mobile.
Conversion elements
Contextual Advertising Audit: Step-by-Step Guide - Image 7
An effective landing page should contain clear calls to action, great algeria cell phone number list offers, and trustworthy elements (testimonials, guarantees, certificates). Place the main CTA at the top of the page and repeat it below. Use contrasting colors for CTA buttons so they stand out from the rest of the content.
Targeting settings
Precise targeting is the key to the effectiveness of an advertising campaign. The right settings allow you to show ads to the audience that is most likely to be interested in your offer. Let's look at the main types of targeting and their features.
Geo targeting
Allows you to limit the display of ads to certain regions, cities or even districts. For example, a local restaurant can set up ads only for its city and the nearest suburbs. Consider the specifics of the business: for an online store with delivery throughout the country, a wide coverage will be suitable, and for an offline store - a narrow radius around the point of sale.
Time targeting