New business development sales is said to be one of the most difficult sales approach methods. However, by conducting sales in a way that is appropriate for your company's products, services, and business phase, you can achieve great results that will support your company's growth. In this article, we will provide an overview of new business development sales and explain in detail the effective methods that lead to successful contracts.
Table of contents
What is new business development sales?
New business development sales techniques (push)
New business development sales techniques (pull type)
Indirect new business sales methods
Five tips to increase the closing rate of new business sales
Points to keep in mind when conducting new business development sales
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Summary
What is new business development sales?
New business sales means sales to new reverse phone lookup mexico customers who have no previous business relationship with the company, rather than to existing customers. Since it is necessary to appeal the value of the company's products and services to potential customers for the first time, the sales skills required are different from those of sales to existing customers, such as the skills to gain trust in a short period of time.
Why do we need new business development sales?
The following are some of the reasons why new acquisition sales are required.
-increased sales
-increased number of customers
-increased number of cases
As mentioned above, new acquisition sales is important for companies to achieve an increase in the size of their business. It is also a good hedge against the risk of churn of existing customers. Furthermore, in the case of btob business, the type of companies with which the company does business and the number of companies with which the company does business are also important factors in gaining the trust of new customers.
Existing sales (route sales) are compared to new development sales.
In new business sales, the job is to appeal to potential customers who are unaware of the company's products and services, explaining the attractiveness and necessity of the company's products and services, leading to purchases and contracts. They are required to gain trust in a short period of time, discover potential customer needs, and make proposals. Route salespeople, on the other hand, are tasked with further solidifying relationships with existing customers in order to generate sales. They are required to have the communication skills necessary to prevent churn and the presentation skills to win additional orders, such as up-selling and cross-selling.