Quality of ads
Posted: Thu Feb 20, 2025 9:32 am
Two other parameters that Facebook considers to determine the cost of an ad are quality and relevance . The social network, in fact, assigns a score considering relevance and engagement , based on which you can improve your results.
An ad with a higher score has a lower cost while less relevant ads with a lower score have a higher cost.
To monitor your ad scores , simply go to your Ad Manager panel and follow these instructions:
select the ad you want to view;
click on the Columns drop-down menu;
click customize columns;
go to Relevance Score and press Apply;
view relevance and engagement score.
Since it is a parameter to south africa cell phone number list monitor based on views, to evaluate the quality of Facebook ads, keep an eye on it only after reaching at least 500 impressions .
The rating scale ranges from 1 to 10, with 10 being the highest score.
Season
This variable will probably surprise you, but seasonality also affects how much advertising on Facebook costs.
In some periods of the year, companies tend to spend more on advertising. This happens to take advantage of those days when people are more likely to make their purchases:
the sales;
Black Friday;
Cyber Monday;
Christmas and New Year.
On these dates, advertisements have a higher cost . In fact, during peak times, there is an increase in demand for advertising space and greater competition for the purchase of advertising space.
In fact, in order to obtain results, companies these days are willing to increase their budget to run more aggressive campaigns .
When consumer demand increases, it is advisable to review your advertising strategy , spending more on advertising and creating better performing ads .
An ad with a higher score has a lower cost while less relevant ads with a lower score have a higher cost.
To monitor your ad scores , simply go to your Ad Manager panel and follow these instructions:
select the ad you want to view;
click on the Columns drop-down menu;
click customize columns;
go to Relevance Score and press Apply;
view relevance and engagement score.
Since it is a parameter to south africa cell phone number list monitor based on views, to evaluate the quality of Facebook ads, keep an eye on it only after reaching at least 500 impressions .
The rating scale ranges from 1 to 10, with 10 being the highest score.
Season
This variable will probably surprise you, but seasonality also affects how much advertising on Facebook costs.
In some periods of the year, companies tend to spend more on advertising. This happens to take advantage of those days when people are more likely to make their purchases:
the sales;
Black Friday;
Cyber Monday;
Christmas and New Year.
On these dates, advertisements have a higher cost . In fact, during peak times, there is an increase in demand for advertising space and greater competition for the purchase of advertising space.
In fact, in order to obtain results, companies these days are willing to increase their budget to run more aggressive campaigns .
When consumer demand increases, it is advisable to review your advertising strategy , spending more on advertising and creating better performing ads .