4. A creative advertisement is more persuasive
In creative advertising, a critical attitude makes room for curiosity. Consumers let go of their guard a bit and the willingness to buy increases. Creativity, humor and spontaneity immediately give you a certain goodwill factor and increase the positive perception of the customer.
But does everything stand or fall with a good idea? Well, no. The idea is an important factor, but only works if the execution is at least as good. Think of it as telling a joke: the wrong term, timing or tone will ruin a good joke. The best commercials start with a good idea, convey it clearly and effectively and preferably also pour a stylish sauce over it with the perfect camera work or pop song. With all these elements, a clever interplay is created that really changes something in the brand experience:
Avoid clichés and amaze!
The real conclusion? If you want to achieve results, hong kong phone number search you have to do things differently than 99 percent of other companies and create a creative message. If you tell something that the consumer has heard several times before, you know for sure that you are doing it wrong.
According to advertising man Leo Burnett, you should leave clichés behind and instead look for non-existent connections. With the Marlboro man, for example, he played on the tough image of tobacco, by linking cigarettes to the cowboy life. If you can portray this relationship in a credible way, you place your product in a new light. No one really feels connected to terms such as 'unique taste', 'years of experience' or 'improved recipe', but they do feel connected to the tough image of the Marlboro man.
There is no such thing as a 'just okay' ad
Bad news for those looking for a 'just good' ad. It doesn't exist. Do you go for run-of-the-mill, or do you take the plunge? 'Professional service', 'a reliable team' and 'top quality' can also be found at the competition. But if you go for wonder, you might be the subject at the coffee machine tomorrow!
here is no doubt anymore: virtual reality is no longer a gadget. According to CCS Insight, around 14 million VR glasses will be sold in 2017. A number that is even expected to rise to 25 million in 2018. We can no longer ignore VR, and HR has also noticed this. How does the technology prove its worth at this level? Read on.