Digital maturity: discover 6 key points to stand out in digital marketing
Posted: Sat Feb 22, 2025 6:24 am
Consider a company's digital maturity from the perspective of life stages such as childhood, adolescence, and adulthood.
When a business is launched online, it is like a baby that needs regular guidance and care.
Now that the company is growing digitally and has reached adolescence, putting into practice what was learned in the previous stage, responsibilities, relationships, processes and routines begin to be created.
The public begins to identify with your brand and follow it on the internet.
Now, when a company adopts clear and strategic goals for its business with a focus on the customer and results, it is a sign that it has entered the mature phase of the process.
Here, your brand is ready to compete in the digital philippines telegram data and use the lessons learned along the way.
After all, it's not enough for your company to be online, it must also keep its digital marketing evolving to stand out in the market.
And this reality knocks on the doors of small, medium and large organizations every day.
What is digital maturity?
The term “ Digital Maturity ” refers to the role of companies in relation to the technologies used to meet market demands in an online environment.
This included customers, employees, partners and society.
This digital evolution hit Brazil hard during the pandemic.
And the organizations that grow the most are those that have a presence in the online world, monitoring their customers' purchasing behavior.
Giants like Amazon and Airbnb are some examples of this.
Therefore, learn about 6 key points to achieve Digital Maturity for your business:
1. People
A company's greatest assets are its people.
It is essential to have a qualified team to translate data and information into insights to accelerate digital maturity.
This is only possible with a C-level committed to change, which uses technology strategically and seeks to develop and train employees to create a more agile and flexible business culture.
To achieve this, it is essential that the company values continuous learning and that leaders encourage employees to participate in the digital transformation.
This means that everyone can make suggestions for improvements and collaborate to make them a reality in practice.
2. Culture
“Test and learn” is another learning mindset that manifests itself in processes.
It is the idea that mistakes are possible and are part of the learning process.
I always say that it is important that risk has space within the team culture, so that people can experiment and grow.
What has guaranteed success so far may not guarantee success in the future.
As a result, it is critical that companies provide space for testing, because experimentation and error are at the heart of innovation processes.
Another cultural element necessary to develop digital maturity is agility.
Agility is not about a specific methodology,
Part of this, in fact, stems from the realization that decisions must be made on an ongoing basis, keeping pace with the pace of business and growing consumer demand.
3. Data
Comparisons of data with sources of wealth are numerous.
How a company views, treats and uses customer data to shape strategies, products and services is critical.
In this environment, it is essential to be honest with the consumer and make it clear how the company is using this information.
This is a two-way street: the customer allows access to their data and the company uses this information to add value.
If your audience doesn’t benefit from sharing their information, they’ll likely stop sharing it and instead partner with companies that offer tangible benefits.
We can see this from another report that shows that there is a greater incentive if something is offered in return: discounts, product samples, coupons and extended warranties.
Benefits alone, however, are not enough.
New laws in Brazil and around the world, together with a greater level of awareness about the importance of data protection and privacy, make it necessary to prioritize this issue within companies.
To ensure that all your marketing processes and actions are compliant with the General Data Protection Law (LGPD), as you continue to establish personalized relationships with your customers, a specific plan is required from brands.
The hiring of professionals and the commitment of its employees, from top management to the most operational functions.
When a business is launched online, it is like a baby that needs regular guidance and care.
Now that the company is growing digitally and has reached adolescence, putting into practice what was learned in the previous stage, responsibilities, relationships, processes and routines begin to be created.
The public begins to identify with your brand and follow it on the internet.
Now, when a company adopts clear and strategic goals for its business with a focus on the customer and results, it is a sign that it has entered the mature phase of the process.
Here, your brand is ready to compete in the digital philippines telegram data and use the lessons learned along the way.
After all, it's not enough for your company to be online, it must also keep its digital marketing evolving to stand out in the market.
And this reality knocks on the doors of small, medium and large organizations every day.
What is digital maturity?
The term “ Digital Maturity ” refers to the role of companies in relation to the technologies used to meet market demands in an online environment.
This included customers, employees, partners and society.
This digital evolution hit Brazil hard during the pandemic.
And the organizations that grow the most are those that have a presence in the online world, monitoring their customers' purchasing behavior.
Giants like Amazon and Airbnb are some examples of this.
Therefore, learn about 6 key points to achieve Digital Maturity for your business:
1. People
A company's greatest assets are its people.
It is essential to have a qualified team to translate data and information into insights to accelerate digital maturity.
This is only possible with a C-level committed to change, which uses technology strategically and seeks to develop and train employees to create a more agile and flexible business culture.
To achieve this, it is essential that the company values continuous learning and that leaders encourage employees to participate in the digital transformation.
This means that everyone can make suggestions for improvements and collaborate to make them a reality in practice.
2. Culture
“Test and learn” is another learning mindset that manifests itself in processes.
It is the idea that mistakes are possible and are part of the learning process.
I always say that it is important that risk has space within the team culture, so that people can experiment and grow.
What has guaranteed success so far may not guarantee success in the future.
As a result, it is critical that companies provide space for testing, because experimentation and error are at the heart of innovation processes.
Another cultural element necessary to develop digital maturity is agility.
Agility is not about a specific methodology,
Part of this, in fact, stems from the realization that decisions must be made on an ongoing basis, keeping pace with the pace of business and growing consumer demand.
3. Data
Comparisons of data with sources of wealth are numerous.
How a company views, treats and uses customer data to shape strategies, products and services is critical.
In this environment, it is essential to be honest with the consumer and make it clear how the company is using this information.
This is a two-way street: the customer allows access to their data and the company uses this information to add value.
If your audience doesn’t benefit from sharing their information, they’ll likely stop sharing it and instead partner with companies that offer tangible benefits.
We can see this from another report that shows that there is a greater incentive if something is offered in return: discounts, product samples, coupons and extended warranties.
Benefits alone, however, are not enough.
New laws in Brazil and around the world, together with a greater level of awareness about the importance of data protection and privacy, make it necessary to prioritize this issue within companies.
To ensure that all your marketing processes and actions are compliant with the General Data Protection Law (LGPD), as you continue to establish personalized relationships with your customers, a specific plan is required from brands.
The hiring of professionals and the commitment of its employees, from top management to the most operational functions.