Indeed, a digital marketing strategy usually takes a more subtle approach, waiting for the customer to find the brand organically.
This movement is only possible, however, if the company knows exactly who it wants to reach. Therefore, defining a target audience is a must.
By establishing a specific audience, you make your efforts more effective, as they will exclude individuals who do not fit the pre-defined characteristics.
If you target your product to a particular age group, for example, you can focus your efforts on communicating with it.
To further optimize the strategy, many brands invest in the creation of a india cell phone number list persona, i.e., a semi-fictional character that represents the ideal customer.
Besides demographic data, the persona has more abstract features, such as motivations, pains, and interests.
Produce qualified content
After defining the persona, the marketing team can start producing relevant content, suitable for the characteristics of the target audience.
At this point, it is essential to consider factors such as the language and channels used to encourage audience engagement.
It is also crucial to pay attention to which stage of the journey the content seeks to impact. Blog and social media posts are excellent ways to attract new visitors, especially if combined with efficient SEO practices, such as the use of keywords and link building.
If the goal is to deal with leads that are already in the conversion phase, for example, using advanced materials such as e-books and whitepaper may be the best alternative.
In all cases, producing educational content should remain a constant activity, consolidating the brand as an authority on the subject.
Facilitating the consumer experience
The internet is supposed to be a place where people perform their activities simply and quickly. That’s why it’s your company’s role to ensure that the customer lifecycle journey follows these characteristics.
Mobile-friendly pages, qualified service, and transparency are some of the factors that are influential in this regard.
Here, we need to talk about the increasing use of interactive content as a facilitator of this experience. A recent survey indicated that 90% of marketers consider this type of resource very useful in educating the consumer.
More than that, interactivity creates a much more satisfying journey.
The use of quizzes, for example, encourages visitor engagement and also generates valuable data and insights for the company.
Other tools, such as calculators, can be instrumental in informing the consumer about the benefits they can achieve when closing a deal. We’ll come back to that later.
Customize the post-purchase engagement process
As we talked about in the second topic, it is necessary to maintain contact with the consumer even after the sale closes. It’s the marketing department’s job to establish a personalized onboarding, paving the way for the loyalty process.
Configure a bot to give thanks right after the purchase or, if possible, contact them directly.