How to make your event unforgettable with guerrilla marketing
Posted: Sat Dec 21, 2024 3:35 am
YES! The 2025 hook-in calendar is here with more than 800 festive and theme days. Download for free
How do you ensure that visitors will talk about your event for days to come? A rock-solid substantive program that perfectly matches the needs of your target group is the cornerstone of every event. But in addition to the content, there are other important ingredients for success. Think of the total experience, a creative theme that stimulates the senses and a few surprising, unforgettable elements that people will talk about.
To achieve this, we can learn a lot from guerrilla marketing . With this form of marketing, you make contact with your target group in a surprising, imaginative way. In doing so, you generate experience and interaction with a creative idea, so that a 'wow' effect is created. Perhaps you already know some classics: the flash mob , the staircase brazil telegram data 30 million with (real working) piano keys, the revolving door in the shape of a ballet dancer... Events are perfect for guerrilla marketing!
Examples of guerrilla marketing
The Compliment Gate
You visit a lifestyle event and at the entrance you walk under a large gate. As soon as you pass the beautifully decorated arch, you suddenly hear a voice complimenting you: "You look great today!" The person walking behind you hears: "Yes! You're going to make it." How nice! You walk under the sensor again and hear: "There really should be more people like you." With a big smile you continue on your way. Your day can't be ruined anymore.
Compliment Gate
This compliment gate could be a typical guerrilla action at an event with the goal: to give visitors a positive experience and set the tone for the day. The compliment gate was placed in 2017 at Utrecht Central Station at the entrance and exit of Hoog Catharijne in the context of the liveability in the station area.
How do you ensure that visitors will talk about your event for days to come? A rock-solid substantive program that perfectly matches the needs of your target group is the cornerstone of every event. But in addition to the content, there are other important ingredients for success. Think of the total experience, a creative theme that stimulates the senses and a few surprising, unforgettable elements that people will talk about.
To achieve this, we can learn a lot from guerrilla marketing . With this form of marketing, you make contact with your target group in a surprising, imaginative way. In doing so, you generate experience and interaction with a creative idea, so that a 'wow' effect is created. Perhaps you already know some classics: the flash mob , the staircase brazil telegram data 30 million with (real working) piano keys, the revolving door in the shape of a ballet dancer... Events are perfect for guerrilla marketing!
Examples of guerrilla marketing
The Compliment Gate
You visit a lifestyle event and at the entrance you walk under a large gate. As soon as you pass the beautifully decorated arch, you suddenly hear a voice complimenting you: "You look great today!" The person walking behind you hears: "Yes! You're going to make it." How nice! You walk under the sensor again and hear: "There really should be more people like you." With a big smile you continue on your way. Your day can't be ruined anymore.
Compliment Gate
This compliment gate could be a typical guerrilla action at an event with the goal: to give visitors a positive experience and set the tone for the day. The compliment gate was placed in 2017 at Utrecht Central Station at the entrance and exit of Hoog Catharijne in the context of the liveability in the station area.