Marketing and Sales: strategic integration to sell more

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Whatever it is called, Marketing and Sales SLA, Vendarketing, Smarketing, this strategy is probably the most profitable and powerful in the business world.

To give you an idea, in 2020, LinkedIn found that 87% of Sales and Marketing leaders say this integration enables critical business growth.

Most of the time, strategies tend to move forward separately, which makes it difficult to achieve the company's goals in general.

It's like Michael Jordan says: “Talent wins games, but only teamwork wins championships”!

So, let’s put aside all the “strangeness” between the Marketing team and the Sales team and multiply your sales!

Why alignment between marketing and sales?

Six questions to unite Marketing and Sales and Achieve Goals!

Have you made it this far? Accelerate your sales with this golden tip!

Basically, through shared goals and tasks, these two Qatar telegram data teams ensure better and greater sales, which brings greater control and predictability .

Thus, this alignment unites the responsibilities and expectations of each team, such as:

. The quantity and quality of leads passed from Marketing to Sales;

. The steps taken by the Sales team in following up on these leads;

. The goals of each area.

In this way, with this and much other information, it is possible to avoid a bottleneck between the work of one sector and another.

Six questions to unite Marketing and Sales and Achieve Goals!


Now, we decided to put together a different step-by-step guide.

We understand that you already have these two teams and that you need this cooperation, so we want you to answer six questions.

At the end of them, you will know exactly what to do to define the Marketing and Sales SLA!

So, follow the thread:



How to sell more with the strategy that combines marketing and sales!



01- Do both areas have a well-established Ideal Customer Profile?


First of all, it is important to know if both departments work with the same lead profile!

It is very common, for example, for the Marketing team to communicate to an audience that has low purchasing potential, which harms the Sales team and, consequently, the company's performance.

So, the starting point for this integration must be the Ideal Customer Profile and you need to ensure that everyone involved has no doubts about it!

Well, if you don't have a well-defined ICP yet, this is your chance to change that scenario:

. Click here if you have difficulty mapping market and persona!

02- Does the marketing funnel lead to the sales funnel?


Another very important thing is to have the sales funnel stages well defined, including the Marketing part!

In other words, you need a part of the team prepared to receive these leads from Marketing, so that no customer gets lost like this:

Animated GIF about Marketing and Sales SLA

To ensure this never happens again, a good alternative is to have a team of SDRs, that is, professionals responsible for receiving incoming leads.

This way, you will have a dedicated team to do this “passing of the baton” to the Sales team!

To make the correct selection of these professionals in the job market, you can also count on us!

We have an article that shows you exactly what to do to hire capable SDRs:

Learn how to hire salespeople to work in marketing and sales.

03- How is this baton passing done in your company?

After structuring each stage well, establish how the leads will be passed from the Marketing team to Sales.

Agility and efficiency in this process are essential to ensure good chances of closing and avoid missing out on good business opportunities.

Thus, the logic is as follows: the more qualified an MQL (Marketing Qualified Lead), the greater the chances of it becoming a customer.

Therefore, have defined criteria to convert the lead at each stage of the funnel.