Here are some tips on how to answer these questions:
Posted: Sat Feb 22, 2025 9:22 am
When customer expectations are rising at this level, it’s important to take a step back and assess where your company is. What does your brand bring to the table? What are you doing differently? How does your product stand out from the competition? What types of experiences does your company want your customers to have before, during, and after the transaction?
1) Let consumers drive their own journey
One of the biggest shifts we’re seeing in purchasing decisions in the digital age is that consumers want to be fiercely independent while making purchases. Some 66% of consumers surveyed in a recent survey cite a desire for a self-directed journey when making purchasing decisions in the digital age.
Consumers in an omnichannel reality enjoy the freedom to define tunisia mobile database their own journey. As they move from physical store to mobile to TV to browser and everywhere in between, your business needs an engagement approach that’s fluid enough to keep up with them.
Instead of randomly sending ads to consumers over and over again, identify the moments in the customer journey when they are most likely to be inspired to make their purchasing decisions in the digital age.
Use digital technologies to deliver content and guidance that is relevant to them and meets their individual needs and preferences, on their terms, at the right time and on their preferred channels.
2) Help your customers remember you
The same research found that a high number of mobile device users have experienced “digital amnesia” at some point – which is a major problem for purchasing decision-making in the digital age.
If in the past people could easily access telephone numbers, addresses, important codes and even credit card numbers in their memories, now we have difficulty remembering a four-digit PIN to access internet banking.
Another example is one of the strong digital marketing trends for 2020 : voice searches. If until now Google has become the crutch of many “forgetful people”, with this feature this tends to increase even more: just ask your mobile assistant a question and it will search for the answer. Without wasting memory or even typing – but excellent for purchasing decisions in the digital age.
Consumers today expect the businesses they interact with to be remembered for them, leading to a radical shift in consumer service expectations.
The same survey mentioned above found that 89% of millennials say they are more willing to do business with companies that proactively provide reminders, notifications, and other relevant information. This number can reach almost 100% for Baby Boomers.
1) Let consumers drive their own journey
One of the biggest shifts we’re seeing in purchasing decisions in the digital age is that consumers want to be fiercely independent while making purchases. Some 66% of consumers surveyed in a recent survey cite a desire for a self-directed journey when making purchasing decisions in the digital age.
Consumers in an omnichannel reality enjoy the freedom to define tunisia mobile database their own journey. As they move from physical store to mobile to TV to browser and everywhere in between, your business needs an engagement approach that’s fluid enough to keep up with them.
Instead of randomly sending ads to consumers over and over again, identify the moments in the customer journey when they are most likely to be inspired to make their purchasing decisions in the digital age.
Use digital technologies to deliver content and guidance that is relevant to them and meets their individual needs and preferences, on their terms, at the right time and on their preferred channels.
2) Help your customers remember you
The same research found that a high number of mobile device users have experienced “digital amnesia” at some point – which is a major problem for purchasing decision-making in the digital age.
If in the past people could easily access telephone numbers, addresses, important codes and even credit card numbers in their memories, now we have difficulty remembering a four-digit PIN to access internet banking.
Another example is one of the strong digital marketing trends for 2020 : voice searches. If until now Google has become the crutch of many “forgetful people”, with this feature this tends to increase even more: just ask your mobile assistant a question and it will search for the answer. Without wasting memory or even typing – but excellent for purchasing decisions in the digital age.
Consumers today expect the businesses they interact with to be remembered for them, leading to a radical shift in consumer service expectations.
The same survey mentioned above found that 89% of millennials say they are more willing to do business with companies that proactively provide reminders, notifications, and other relevant information. This number can reach almost 100% for Baby Boomers.