data-driven-creativity-do-more
Posted: Mon Dec 23, 2024 5:59 am
Approach
A marketer who is well informed about the company strategy and objectives will automatically include this information in his creative thinking process. So give your marketer(s) insight into your way of thinking, but do not impose it on them.
data-driven-creativity-dashboard
2. Encourage data-driven creativity
How do you prevent your marketers from becoming too creative? I almost always use data in my creative process. With the help of objective data, you can demonstrate that your ideas will work. When you analyze the available data, your curiosity grows and your need to test new ideas increases. This allows you to better assess your risks and therefore dare to be more innovative. In doing so, you discover that your gut feeling is not always correct. An innovative marketing campaign that does not produce the results you had hoped for in advance is therefore not always a waste of money. After all, you also learn what does not work: valuable information that you take with you in your next creative thought process. In this way, you improve your creativity with the help of data. What do you mean, opposites? Data-driven creativity!
Approach
As an employer, you probably have a lot of confidence in your own knowledge, experience, helicopter view and gut feeling. Try to put the latter aside and listen to what your marketer (or data hong kong reverse phone lookup analyst) advises you based on data analysis. You in turn give feedback based on your own knowledge (and therefore not feelings) and your view of the big picture. In this way, you come up with ideas together that you would not have thought of yourself, but that will work.
3. Don't just focus on output
I believe that you have to make mistakes to develop yourself. If there is one thing that is certain, it is that you lose creativity if you only focus on things that you know for sure work. If all marketers did this, they would all send well-converting emails, have an optimally structured website and a strict advertising policy. They would spend their time solely on optimizing ongoing marketing activities with a 'great' ROI and would always be able to create a well-considered marketing plan. They would have a clear agenda. But also an incredibly boring job.
Many managers nevertheless try to get the most out of their people by steering them towards output. Think of as much visibility, content and leads as possible. “An employee who spends a morning with earphones in staring at a webinar or goes to such an expensive event and returns without concrete leads, only costs money, right?” – is a common thought. A shame. In a work environment where you can be creative, try new things and therefore develop yourself further, both you and your employer ultimately get more results.
An employee who spends a morning staring at a webinar with earphones in only costs money, right?
A marketer who is well informed about the company strategy and objectives will automatically include this information in his creative thinking process. So give your marketer(s) insight into your way of thinking, but do not impose it on them.
data-driven-creativity-dashboard
2. Encourage data-driven creativity
How do you prevent your marketers from becoming too creative? I almost always use data in my creative process. With the help of objective data, you can demonstrate that your ideas will work. When you analyze the available data, your curiosity grows and your need to test new ideas increases. This allows you to better assess your risks and therefore dare to be more innovative. In doing so, you discover that your gut feeling is not always correct. An innovative marketing campaign that does not produce the results you had hoped for in advance is therefore not always a waste of money. After all, you also learn what does not work: valuable information that you take with you in your next creative thought process. In this way, you improve your creativity with the help of data. What do you mean, opposites? Data-driven creativity!
Approach
As an employer, you probably have a lot of confidence in your own knowledge, experience, helicopter view and gut feeling. Try to put the latter aside and listen to what your marketer (or data hong kong reverse phone lookup analyst) advises you based on data analysis. You in turn give feedback based on your own knowledge (and therefore not feelings) and your view of the big picture. In this way, you come up with ideas together that you would not have thought of yourself, but that will work.
3. Don't just focus on output
I believe that you have to make mistakes to develop yourself. If there is one thing that is certain, it is that you lose creativity if you only focus on things that you know for sure work. If all marketers did this, they would all send well-converting emails, have an optimally structured website and a strict advertising policy. They would spend their time solely on optimizing ongoing marketing activities with a 'great' ROI and would always be able to create a well-considered marketing plan. They would have a clear agenda. But also an incredibly boring job.
Many managers nevertheless try to get the most out of their people by steering them towards output. Think of as much visibility, content and leads as possible. “An employee who spends a morning with earphones in staring at a webinar or goes to such an expensive event and returns without concrete leads, only costs money, right?” – is a common thought. A shame. In a work environment where you can be creative, try new things and therefore develop yourself further, both you and your employer ultimately get more results.
An employee who spends a morning staring at a webinar with earphones in only costs money, right?