Think mobile from scratch
Posted: Sat Feb 22, 2025 10:39 am
One of the most important tips is to resist the temptation of copying your desktop content to mobile. Although this practice may seem like a way to save time and reuse your material, the results are not acceptable. Therefore, you should think mobile from scratch.
The user experience on mobile is different from the desktop approach. Therefore, it’s very likely that your graphs and tables will simply not work on both channels. You need to take into account, for example, the screen size of the device to avoid messy and unreadable data.
Other factors, such as the design, also have their particularities. No user wants to access pages via their smartphones and encounter a scrollbar equivalent to that of a desktop. If this happens, the user experience will be impaired, negatively affecting the brand.
Therefore, throughout the development process of data visualization canada cell phone number list for mobile, make sure to create new content, 100% focused on the mobile experience.
Consider mobile features
Instead of thinking mobile and desktop as one thing, take advantage of their differences. Mobile devices have unique features, which can be used to enhance the consumer experience. One of the highlights is the GPS.
If you are creating interactive maps, which are excellent content to engage the consumer, geolocation can be applied to optimize navigation. You can, for example, highlight different points on the map to indicate areas that contain specific information.
An excellent example of map usage for data visualization is the tool that monitors the Covid-19 pandemic.
The user can zoom in on any region of the world, including their real-time position, and access detailed information about the disease’s numbers in the selected location. Also, the higher the occurrence of cases, the larger is the circle representing the state, which makes interpretation even easier.
covid brazil
Prioritize content relevance
For data visualization to have the desired impact, you need to know who you are communicating with.
Therefore, for marketing purposes, it’s important to work thinking about the persona’s interests and preferences. What kind of information does the public want? In what format does the audience prefer to consume the data?
The answers to these questions should guide the whole process — after all, the content strategy has to focus on attracting and retaining the audience’s attention.
The same idea stands if you want to present data to your managers and workers. What metrics need to be highlighted? What kind of information should be presented first to make it easier to understand others? It’s vital to plan the whole process strategically.
The user experience on mobile is different from the desktop approach. Therefore, it’s very likely that your graphs and tables will simply not work on both channels. You need to take into account, for example, the screen size of the device to avoid messy and unreadable data.
Other factors, such as the design, also have their particularities. No user wants to access pages via their smartphones and encounter a scrollbar equivalent to that of a desktop. If this happens, the user experience will be impaired, negatively affecting the brand.
Therefore, throughout the development process of data visualization canada cell phone number list for mobile, make sure to create new content, 100% focused on the mobile experience.
Consider mobile features
Instead of thinking mobile and desktop as one thing, take advantage of their differences. Mobile devices have unique features, which can be used to enhance the consumer experience. One of the highlights is the GPS.
If you are creating interactive maps, which are excellent content to engage the consumer, geolocation can be applied to optimize navigation. You can, for example, highlight different points on the map to indicate areas that contain specific information.
An excellent example of map usage for data visualization is the tool that monitors the Covid-19 pandemic.
The user can zoom in on any region of the world, including their real-time position, and access detailed information about the disease’s numbers in the selected location. Also, the higher the occurrence of cases, the larger is the circle representing the state, which makes interpretation even easier.
covid brazil
Prioritize content relevance
For data visualization to have the desired impact, you need to know who you are communicating with.
Therefore, for marketing purposes, it’s important to work thinking about the persona’s interests and preferences. What kind of information does the public want? In what format does the audience prefer to consume the data?
The answers to these questions should guide the whole process — after all, the content strategy has to focus on attracting and retaining the audience’s attention.
The same idea stands if you want to present data to your managers and workers. What metrics need to be highlighted? What kind of information should be presented first to make it easier to understand others? It’s vital to plan the whole process strategically.