In short, digital marketing is any form of online communication that promotes a product or service. For digital marketing agencies, these tools are essential for successful online advertising.
It is essential to understand the different forms of online communication that exist, and once you do, use them to develop and grow your business.
To understand this, we will use the analogy of “Around the World in 80 Days”, in which Phileas Fogg stopped 8 times. These 8 stops will be the different digital marketing opportunities that a paid media agency like Roas Hunter has to communicate more effectively.
1st stop: The website or the Suez Canal
This is the first stop on our journey as a digital marketing agency. Without a website, you won’t be able to reach future stops like SEO or content marketing.
Despite the importance of the internet, at the end of 2019, only 64% of companies had their own website. Having a website will make you more competitive, especially if it has a mobile-friendly format .
Websites should be thought of as a shop window. They are available 24 hours a day, and are usually the first interaction a customer has with a company. Therefore, they have to be good.
In short, the goal of the website is to avoid confusion and get closer to your audiences.
2nd stop: SEO or Bombay
The acronym SEO stands for: Search Engine Optimization.
This refers to making your website accessible and relevant to Google's algorithm. There are digital marketing agencies that specialize in this. Although at Roas Hunter we are an agency specialized in paid media, we can also help you in this aspect. The content of your website can ultimately push it higher and higher on the search results page. The higher it is, the more clicks and visitors to the page, therefore more conversions.
SEO covers everything from the content of your website (the keywords that describe what your website contains) to more technical aspects such as the speed at which your page loads or the integration of systems.
Therefore, if your digital marketing agency can master SEO, it will be reflected in search results, more organic traffic, and higher conversions.
3rd stop: Content marketing or Calcutta
Our third stop on the journey will be content marketing . This includes:
Blogs
Posts on social networks
Newsletters
Videos
These tools nurture and develop customer area code malaysia list relationships by showing them that they matter. While improving customer relationships, they also attract new customers by being an effective way to present your brand, and increase profits and conversions.
4th stop: “Paid Media” or Hong Kong
On our digital marketing journey, this is the stop where, just like the city that represents it (Hong Kong is one of the investment capitals), it will require a considerable investment. If you have an agency that specializes in paid media like RH, this investment can be optimized to the maximum to achieve better results at a lower price. But to have an immediate impact and scale your business, you will have to invest in paid media.
The first thing you should do is choose the platforms that will make you reach your audience more effectively (Facebook, Instagram, Twitter...)
You should also tailor your messages and ads to each platform. Once you launch campaigns, you can segment traffic and show users different ads and offers based on their characteristics.
To do all this, your online advertising agency will need to design strategies that fit your audiences, objectives and budgets.
5th stop: Email Marketing or Yokohama
The 5th stop on our digital marketing agency journey is in the Japanese city of Yokohama. There we will understand the concept of email marketing .
Messages in this type of marketing can be either educational or commercial, or a combination of both.
The content of these should always encourage the recipient to take action, whether it be clicking on a post or buying a product.
This can be done by carrying out actions such as welcome emails, offers, thank you emails, etc.
6th stop: Pay per click ads or San Francisco
When we arrived in the US, we came across “pay per click” ads.
These ads work like an auction, and advertisers who “win” pay a fee every time someone clicks on their ad. The most common way to do this is through Google Ads , although there are other options such as Bing, or the social networks we mentioned earlier.
Keywords, like in SEO, are very relevant in this type of ads. You will need to calibrate the copy and content, and invest to capture and convert leads.
7th stop: Organic social media marketing in New York
We land in the Big Apple with a curious fact: in 2021, 3 billion people will use social media monthly. And the good news is that developing your business through them is free, especially with the right online advertising agency to support you.
The most important thing in this regard is to be consistent. Once you choose a social network to post on, you must stick to it and do so regularly to capture the attention of users.
Videos and collaborations with influencers are especially effective these days. It's not just about the number of followers, but also about finding customers who are loyal to the brand and interested in the posts .