The influencer collaboration
Posted: Sat Dec 21, 2024 4:32 am
Where you used to be dependent on traditional media like newspapers, TV and radio for PR , you now have much more control over it yourself. Not only because of the countless possibilities of owned media , but also because of the enormous content needs of the world wide web. Online media are always eager for fun, good content. And let's not forget the social influencers . In short: enough possibilities to do PR in 2018. We will highlight five for you.
1. The guest blog
Blogging is far from dead. In fact, many companies are only just realizing that they can claim authority with a blog about their expertise . But if you want a blog to be really read by a larger, relevant audience, start guest blogging for a trade medium. Think of a blog about the new GDPR for an entrepreneurial platform if you are a lawyer. Or a blog about nutritional tips if you are a dietician. So approach the (online) trade journal or magazine of your industry and pitch your idea for an interesting, not too commercial blog in which you share your knowledge.
Keeping your engagement high is your biggest challenge. And what kind of photo and caption can you come up with now? Stop! Why reinvent the wheel when others have been doing it for a long time and well? Meet the social influencers!
influencer
It is better to work with an influencer, who may indonesia telegram data or may not post about your product or service for a fee. You increase your chances of more likes and higher engagement if you choose the right influencer. And that does not always have to be the biggest: micro-influencers often have a high engagement . Due to the limited number of followers, the relationship they have with their followers is still very sincere and involved. You cannot sustain that as a large influencer.
Also read: Influencer marketing under the microscope: from money to credibility
The right influencer for you is mainly the influencer who best suits your brand and reaches your desired target group. Is this free? Well, the more relevant the target group and the more engagement, the more expensive it becomes. A barter deal quickly becomes a paid collaboration. And rightly so, because a top influencer can give you a lot of exposure and conversion. So weigh your budget and choice of influencer carefully.
3. The hook
A hook is a mostly funny post or controversial news item that is thrown into the world at a fitting moment. Or actually, the hook fits the moment. Think of Coolblue that was sold to Sinterklaas at the time of… Sinterklaas . Or a new spring beer that is launched in… spring. Launching something at a fitting moment is a good idea because it makes your news just that little bit more relevant. Are you launching a new veggie burger? Then you do this on World Hamburger Day and rename the day to Hamburger Day. You can find various hook moments on Issuekalender.nl .
1. The guest blog
Blogging is far from dead. In fact, many companies are only just realizing that they can claim authority with a blog about their expertise . But if you want a blog to be really read by a larger, relevant audience, start guest blogging for a trade medium. Think of a blog about the new GDPR for an entrepreneurial platform if you are a lawyer. Or a blog about nutritional tips if you are a dietician. So approach the (online) trade journal or magazine of your industry and pitch your idea for an interesting, not too commercial blog in which you share your knowledge.
Keeping your engagement high is your biggest challenge. And what kind of photo and caption can you come up with now? Stop! Why reinvent the wheel when others have been doing it for a long time and well? Meet the social influencers!
influencer
It is better to work with an influencer, who may indonesia telegram data or may not post about your product or service for a fee. You increase your chances of more likes and higher engagement if you choose the right influencer. And that does not always have to be the biggest: micro-influencers often have a high engagement . Due to the limited number of followers, the relationship they have with their followers is still very sincere and involved. You cannot sustain that as a large influencer.
Also read: Influencer marketing under the microscope: from money to credibility
The right influencer for you is mainly the influencer who best suits your brand and reaches your desired target group. Is this free? Well, the more relevant the target group and the more engagement, the more expensive it becomes. A barter deal quickly becomes a paid collaboration. And rightly so, because a top influencer can give you a lot of exposure and conversion. So weigh your budget and choice of influencer carefully.
3. The hook
A hook is a mostly funny post or controversial news item that is thrown into the world at a fitting moment. Or actually, the hook fits the moment. Think of Coolblue that was sold to Sinterklaas at the time of… Sinterklaas . Or a new spring beer that is launched in… spring. Launching something at a fitting moment is a good idea because it makes your news just that little bit more relevant. Are you launching a new veggie burger? Then you do this on World Hamburger Day and rename the day to Hamburger Day. You can find various hook moments on Issuekalender.nl .