Many subscribers stop following a blog after a couple of weeks. There are several reasons why a blogger stops meeting the reader's initial expectations.
Carlos Bravo5
My heart aches. When I receive an email saying that I am unsubscribing from the blog newsletter, I always feel bad. I often ask myself: what went wrong? Sometimes I would even like to contact the person directly to ask for the reasons. The reality is that no matter what you do, you cannot avoid it.
How not to lose subscribersPhoto rights by Fotolia
I have always been interested in this topic. On English-speaking journalist contact database blogs you can find various explanations that are all as common sense as life itself. I have completed them with my own analysis, experiences and exchanges with other bloggers.
The importance of attracting subscribers to a blog
Before going into the details, it is important to explain the importance of this point for a blogger. Getting subscribers creates the basis for building a solid blog that does not collapse overnight because Google keeps adding new animals to its zoo. In the case of this blog, approximately 25% of visits are generated by those who receive new entries daily.
Less dependence on Google : to continue increasing visits you don't have to obsess so much about SEO. You run the risk that any change that Google might make in the future will take away a large part of your organic traffic.
More visits and comments on the post : if the subscription is by email there is a greater probability of reading and comments than through any other channel. Our inbox is the most “intimate” you can reach.
Greater exposure : the number of retweets you get is related to the quality of your post, but also to the number of subscribers. The more retweets you have, the more new subscribers you can get with each new post.
6 Reasons Why Someone Unsubscribes to Your Blog
I attach great importance to blog subscribers. Sometimes I receive direct feedback on posts because some people respond directly to the email with the post giving me their opinion. Most of them are positive. The negative ones are the most important because they are the ones from which you can learn the most in terms of the potential for improvement that always exists. There are several reasons for unsubscribing from a blog. Some of them we cannot avoid.