Always remember that consumers trust each other more than the companies they buy products from, because they themselves have no interest in promoting products or services. They have no commercial intent. That makes video testimonials credible.
3. Build an emotional bond with your customer
With video testimonials you can make an emotional connection with your target audience. In addition to the facts about your company and the products or services you offer, the experience and perception of the user are central. The experience with your product or service, not the product or service itself, ultimately determines whether you meet the needs of the customer.
Consumers have expectations about products and services and with video testimonials you do not show as a company, but your customers that you meet their expectations. We are naturally hongkong phone numbers very susceptible to this kind of emotional information. Evoking a certain emotion can be the decisive factor in choosing your company instead of your competitor, according to Nabi in Discrete emotions and persuasion . Before making a purchase, we already look up a lot of information ourselves – online. So we already have the knowledge of the product or service. That is why the experience and emotion that you find in video testimonials are so important.
4. Use the power of electronic word of mouth
Word of mouth is and remains one of the most powerful forms of communication. People talk about their experiences and provide each other with valuable information that the other can use in a similar situation. Consumers like to share their knowledge of and experiences with products, services and brands. This gives them a certain form of satisfaction, called empowerment in the literature , because they take on an advisory role.
Those who mainly absorb information, but do not so much contribute to discussions, do so in part to increase their knowledge . This of course also ties in with the principle of social proof . We like to receive confirmation for our choices and base these on the experiences of others. With video testimonials we as consumers can communicate with each other and share our experiences.