Social media increasingly offers more tools to boost your company or business, and micro-influencers allow you to do so by providing trust, closeness, and personality to your brand.
They dedicate their time to generating content in a bc data europe variety of formats so they can be used as a reference on specific topics: from a skincare routine to a visit to the dentist to promoting a new whitening product.
In this article, discover what it means to be a micro-influencer, how you can use these figures for your business, and all the secrets that can lead to success when working with them.
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A person is considered a micro-influencer when they build their profile and image around segmented topics such as gastronomy, decoration, nutrition, and technology—among other things—on a social network.
In this sense, he publishes all his impressions about his daily experiences, and his audience accompanies and interacts with him, giving him authority on the topic he talks about.
Its magnetism occurs because the audience feels inspired, motivated, or learns through its message organically.
Simply put, a micro-influencer is a knowledgeable and passionate individual who, without being famous or a public figure with an excessive number of followers, manages to influence their audience or community, which is usually built on a social network.