According to Instagram, more than 60% of women who use the platform believe it creates opportunities for female entrepreneurs, reduces barriers to entry, helps overcome gender stereotypes, and empowers them to start their own businesses.
This infographic presents relevant statistics bc data philippines about women's perceptions of this platform and how it has benefited them professionally. It also shows the usefulness of this network for economically active women.
Implementing a multicultural marketing strategy in your business is essential when you need to:
Know the different types of audiences you are targeting.
Directly engage and influence different subgroups to participate in brand activities.
Reach a wider audience while making a better impression.
Create a conversation relevant to the culture of the target audience.
Achieve greater reach and brand recognition.
Open yourself to new markets.
What Multicultural Marketing Is Not
The answer is simple: it's not multicultural marketing when campaigns are created aimed at the general public, with homogeneous content and without taking into account the audience's different ethnic origins, tendencies, or cultural and religious references.