Storytelling: The Machine for Making Stories and Formatting Minds, by Christian Salmon
Posted: Tue Mar 18, 2025 4:54 am
While storytelling is already widely used as a marketing strategy, it has recently become an almost obligatory form of brand content.
In The Story-Making and Mind-Formatting Machine, Christian Salmon explores the rise and expansion of this technique in both the United States and Europe.
Storytelling is a technique that deeply addresses emotions as a employment database way to connect with audiences . This technique is commonly found in advertising across virtually every industry.
Salmon states in his book: “we have moved from public opinion to public emotion”,
referring to the importance that emotions have gained in the field of advertising and communication.
Customer Experience: The Formula for Success to Win Over Your Customers, by Marcos Álvarez
In this book, Marcos Álvarez proposes a business model based on the sum of value through three components: employees, customers, and the company. The author has dubbed this model "Value with Values."
Álvarez believes that improving the customer experience requires starting with employee feedback to generate greater employee engagement.
In The Story-Making and Mind-Formatting Machine, Christian Salmon explores the rise and expansion of this technique in both the United States and Europe.
Storytelling is a technique that deeply addresses emotions as a employment database way to connect with audiences . This technique is commonly found in advertising across virtually every industry.
Salmon states in his book: “we have moved from public opinion to public emotion”,
referring to the importance that emotions have gained in the field of advertising and communication.
Customer Experience: The Formula for Success to Win Over Your Customers, by Marcos Álvarez
In this book, Marcos Álvarez proposes a business model based on the sum of value through three components: employees, customers, and the company. The author has dubbed this model "Value with Values."
Álvarez believes that improving the customer experience requires starting with employee feedback to generate greater employee engagement.