What's it about? It's a new advertising format designed to help brands improve their presence on social media when they collaborate with influencers.
Content ads are suggested readings about brands, suggested in chinese overseas asia database editorial media and sponsored blogs. They drive traffic to the brand's website through high-value, non-commercial content focused on topics of interest to the user.
The visibility of collaborations with influencers doesn't depend solely on the number of followers they reach on their accounts. Instagram also offers the ability to create promoted posts in various formats, such as images or videos, published on the social network.
The concern about failed investments caused by influencers who inflate their accounts with fake followers to generate more collaborations has been resolved.
Instagram users are always aware that they are viewing promoted content, which provides transparency.
Do you want to know some successful branded content cases?
Branded Content: Success Stories
PRESERVE
Branded content is for all businesses, regardless of size or industry. This is demonstrated by the Argentine supermarket chain COTO, which promoted colorful, fresh, and emotional branding on Instagram, reaching 350,000 followers on this social network.