Target group mapped
If you know the target group well enough to be able to shape the product, it is just as important to reach this target group(s). My product is a B2B product, so at first I would think, I sell to a company. But behind that company are of course people of flesh and blood. By measuring our current customers (we still know most of them personally) against the demographic yardstick and giving them a psychographic profile with interests, we were ultimately able to create personas much better. Something we had not done before.
These personas help us to better understand which tone of voice to use in our communication. The next step is to validate this via our website. A great method for this is the lean method. With the lean method, you validate time and again by conducting interviews and testing what you need to adjust to better connect with your target group. Good templates for creating personas can be found on Xtensio .
If you don't have a website yet, you're better off starting with a prototype or demo model. Usually you have a solution in mind, but if you dare to let go of that, there may be much better solutions to the problem. Then you can use a prototype or demo model to test whether you're on the right track, before you invest money in developing a hospital cio email list platform. If you approach it seriously, you may come up with better applications. So it's worth it.
Minimum viable product
Such a thought ties in with the minimum viable product . The minimum viable product assumes a 'test product' that you should be able to sell even without having programmed a single line of code. With such a 'test product' you can even test the price. Instead of assuming the cost price with a margin on top, you test the ideal price by creating three landing pages with three different prices. This allows you to determine the optimal response.
Product launch
Now that you have further fine-tuned the product, it is time for the product launch. A good tip is to define with a goal when the launch is successful. Something we never did. We just started. What we did do is create a list of warm leads to sell.
Unfortunately, the development of our product remained at a level that was too amateurish for a long time. This prevented us from taking the step to launch and sell. Our first customer literally had to convince us that she wanted to test and use the product at this stage. This customer helped us to refine the tool and bring it to a stage where we felt confident enough to sell. If we had listened to the author of the book, we might have been less anxious and could have taken steps sooner.