Lead magnet ideas to attract leads
Posted: Mon Dec 23, 2024 7:08 am
To attract qualified leads, you need to offer baits that are relevant to your personas.
Attracting leads and meeting campaign goals requires strategy and skill. After all, leads don't fall from the sky (unfortunately) and you need to have attractive baits to attract them.
It is worth mentioning that choosing the most appropriate baits depends on your market, audience, budget, among others. However, there are some types of content that tend to be quite effective in this regard.
How about going beyond eBooks to attract leads? Check out some lead magnet ideas below!
1. Templates
Making life easier for your personas is always the best way to attract leads. And templates are a great way to achieve this goal.
Templates are nothing more than models argentina mobile number that can be edited . A template can be a PowerPoint presentation, a spreadsheet, a social media post, and so on.
Because they are extremely practical material , they are excellent for capturing leads. The tip here is to be creative and always keep the templates updated.
2. Tools
Taking a step beyond templates, we have tools that help personas solve a problem.
It is possible to create, for example, a tool that calculates taxes, or that relates the hours worked to the amount to be charged for a project.
Defining the right tool, again, depends on who your personas are and what difficulties they face in their routines.
This is a great way to attract leads, however, building it requires programming knowledge.
3. Market research
Publishing original studies and research not only helps to attract leads, but also to position your company as a reference in the market.
This type of work can be developed with current and publicized clients, or even through forms made available online.
The tip is to carry out studies in segments with little information . This way, the chances of standing out will be much greater.
4. Quiz
Who has never taken a few minutes out of their day to answer a quiz? Especially when it's fun, quizzes have a high potential to go viral.
5. Courses
Finally, a format that requires a little more work, but that converts very well to attract highly qualified leads.
Courses can be taught by company experts and made available free of charge , upon registration. If the content is very good, they can even become a new product for the business.
Attracting leads and meeting campaign goals requires strategy and skill. After all, leads don't fall from the sky (unfortunately) and you need to have attractive baits to attract them.
It is worth mentioning that choosing the most appropriate baits depends on your market, audience, budget, among others. However, there are some types of content that tend to be quite effective in this regard.
How about going beyond eBooks to attract leads? Check out some lead magnet ideas below!
1. Templates
Making life easier for your personas is always the best way to attract leads. And templates are a great way to achieve this goal.
Templates are nothing more than models argentina mobile number that can be edited . A template can be a PowerPoint presentation, a spreadsheet, a social media post, and so on.
Because they are extremely practical material , they are excellent for capturing leads. The tip here is to be creative and always keep the templates updated.
2. Tools
Taking a step beyond templates, we have tools that help personas solve a problem.
It is possible to create, for example, a tool that calculates taxes, or that relates the hours worked to the amount to be charged for a project.
Defining the right tool, again, depends on who your personas are and what difficulties they face in their routines.
This is a great way to attract leads, however, building it requires programming knowledge.
3. Market research
Publishing original studies and research not only helps to attract leads, but also to position your company as a reference in the market.
This type of work can be developed with current and publicized clients, or even through forms made available online.
The tip is to carry out studies in segments with little information . This way, the chances of standing out will be much greater.
4. Quiz
Who has never taken a few minutes out of their day to answer a quiz? Especially when it's fun, quizzes have a high potential to go viral.
5. Courses
Finally, a format that requires a little more work, but that converts very well to attract highly qualified leads.
Courses can be taught by company experts and made available free of charge , upon registration. If the content is very good, they can even become a new product for the business.