Factor 1. Great coffee
Posted: Mon Dec 23, 2024 7:19 am
As an entrepreneur, you want more customers and turnover. In this article, I would like to show you the 5 indispensable growth accelerators for every service entrepreneur. Sometimes they seem like open goals, but it continues to amaze me how many entrepreneurs do not or hardly use these factors. I will also share the most important success factor of entrepreneurship.
Below you can read about the 5 factors that are part of the growth accelerators for entrepreneurs.
If you are a barista and you make coffee, you have to make the best coffee ever. Your service has to be a really good service and you know and believe this. If you doubt your own service and if you don't hospital mailing list believe in it, why should I believe it? If you present it as good coffee, then I want to taste it and I want to buy it.
Factor 2. A hungry market
In my book 'Ondernemershout bestaan niet' (Entrepreneurial Wood Does Not Exist) I describe an example of a copywriter in America. I would like to repeat that here. This man was one of the first copywriters. When he spoke to groups he would ask: "What competitive advantage would you want if you had a hamburger joint?" People often say: "I want the best spot, I want to be at a busy spot, I want to have the best price." This copywriter then says: "You can have all those things, then I'll take the hungry market."
That goes for everything when you have a business. There have to be people who have a problem. They experience it as so 'annoying' that they are willing to pay money to solve it. I put that in quotes because it is not always a problem that is life-threatening.
Nail stylists have a hungry market, because there are people who want to have their nails styled and are willing to pay money for it. They apparently experience it as a 'problem' that their nails are not beautiful and are willing to pay money to solve it. So you have to know who and where your hungry market is. And what they need to hear from you, so that they understand that you have the solution to their problem.
Below you can read about the 5 factors that are part of the growth accelerators for entrepreneurs.
If you are a barista and you make coffee, you have to make the best coffee ever. Your service has to be a really good service and you know and believe this. If you doubt your own service and if you don't hospital mailing list believe in it, why should I believe it? If you present it as good coffee, then I want to taste it and I want to buy it.
Factor 2. A hungry market
In my book 'Ondernemershout bestaan niet' (Entrepreneurial Wood Does Not Exist) I describe an example of a copywriter in America. I would like to repeat that here. This man was one of the first copywriters. When he spoke to groups he would ask: "What competitive advantage would you want if you had a hamburger joint?" People often say: "I want the best spot, I want to be at a busy spot, I want to have the best price." This copywriter then says: "You can have all those things, then I'll take the hungry market."
That goes for everything when you have a business. There have to be people who have a problem. They experience it as so 'annoying' that they are willing to pay money to solve it. I put that in quotes because it is not always a problem that is life-threatening.
Nail stylists have a hungry market, because there are people who want to have their nails styled and are willing to pay money for it. They apparently experience it as a 'problem' that their nails are not beautiful and are willing to pay money to solve it. So you have to know who and where your hungry market is. And what they need to hear from you, so that they understand that you have the solution to their problem.