Planned or unplanned : the event can be planned or unplanned
Posted: Mon Dec 23, 2024 8:04 am
Proactive or reactive : the brand can take a proactive or reactive approach
Let's analyze in detail the six typologies that derive from it
Brand Event (event planned by the brand)
These are events organized directly by the company , such as the presentation of a new product or the organization of a workshop. In this case, the date of the event is predefined data taiwan and therefore it is possible to plan which content to publish and when.
Anticipated Event
These events are external to the company but can still be planned in advance, such as holidays (Christmas, New Year's Eve, August 15th) or important events (the Olympics, the Golden Globes, the Sanremo Festival).
Location-Based (geolocalized campaigns)
This is personalized content that is shown to users based on their geographic location , such as inside or near a particular store.
Predictive Analytics (predictive analysis)
Companies, through data analysis , are able to plan certain future events. For example, they can propose to a user who has visited their e-shop an advertisement that shows the product that he has previously viewed or similar products.
Customer Interaction (interaction with consumers)
It consists of interactions between users and brands , such as replies to comments, messages, etc. Obviously, this is not an event that can be planned, and therefore timeliness plays a fundamental role in this case.
Let's analyze in detail the six typologies that derive from it
Brand Event (event planned by the brand)
These are events organized directly by the company , such as the presentation of a new product or the organization of a workshop. In this case, the date of the event is predefined data taiwan and therefore it is possible to plan which content to publish and when.
Anticipated Event
These events are external to the company but can still be planned in advance, such as holidays (Christmas, New Year's Eve, August 15th) or important events (the Olympics, the Golden Globes, the Sanremo Festival).
Location-Based (geolocalized campaigns)
This is personalized content that is shown to users based on their geographic location , such as inside or near a particular store.
Predictive Analytics (predictive analysis)
Companies, through data analysis , are able to plan certain future events. For example, they can propose to a user who has visited their e-shop an advertisement that shows the product that he has previously viewed or similar products.
Customer Interaction (interaction with consumers)
It consists of interactions between users and brands , such as replies to comments, messages, etc. Obviously, this is not an event that can be planned, and therefore timeliness plays a fundamental role in this case.