Marketing Questions: What is an Omnichannel Customer?
Posted: Mon Dec 23, 2024 8:24 am
They are the customers of the future and if you don't know how to attract and retain them, it will be difficult to survive in sectors such as the traditional one.
The concept of omnichannel comes from the union of the online and offline channels. Thanks to the Internet, information about products and services is sought in search engines or social networks. From that first phase of the purchasing process, searching for information and following recommendations from friends or influential people such as bloggers , we have moved on in just a few years to using the Internet as an online purchasing channel.
However, customers phone number in us still go to physical stores to buy something. This is very common in Spain, where shopping is more of a social act than anything else. That is why this combination of the physical and digital world is what we call the omnichannel customer.
Large companies such as Zara have already seen the potential of this type of customer and, after their enormous growth in physical stores, they are following up with the opening of numerous online stores. The advantages of an online store for large companies such as Zara are many:
It has lower fixed costs . It also does not depend on finding premises in prominent locations that meet the requirements of surface area, rent, etc.
It allows us to cover the demand of an entire country . Being a recognized brand, the online customer trusts it to make a remote purchase that does not involve travel.
It generates a significant amount of real information and data . Data on the demand in that country because purchases and visits to the online store generate valuable data on consumer habits and tastes that can be used in a second phase of physical implementation.
It is an ideal complement to physical stores, both for searching for information and for purchasing.
The concept of omnichannel comes from the union of the online and offline channels. Thanks to the Internet, information about products and services is sought in search engines or social networks. From that first phase of the purchasing process, searching for information and following recommendations from friends or influential people such as bloggers , we have moved on in just a few years to using the Internet as an online purchasing channel.
However, customers phone number in us still go to physical stores to buy something. This is very common in Spain, where shopping is more of a social act than anything else. That is why this combination of the physical and digital world is what we call the omnichannel customer.
Large companies such as Zara have already seen the potential of this type of customer and, after their enormous growth in physical stores, they are following up with the opening of numerous online stores. The advantages of an online store for large companies such as Zara are many:
It has lower fixed costs . It also does not depend on finding premises in prominent locations that meet the requirements of surface area, rent, etc.
It allows us to cover the demand of an entire country . Being a recognized brand, the online customer trusts it to make a remote purchase that does not involve travel.
It generates a significant amount of real information and data . Data on the demand in that country because purchases and visits to the online store generate valuable data on consumer habits and tastes that can be used in a second phase of physical implementation.
It is an ideal complement to physical stores, both for searching for information and for purchasing.