Choose web technology
Posted: Mon Dec 23, 2024 8:37 am
If you are considering creating a website and don't know where to start, don't miss the following key steps!
Logically, from this starting point, large companies have greater facilities, since they have more resources and people to carry out their digital strategies. For this reason, it is important that small and medium-sized companies also have people trained and qualified in this field, so that they can compete on equal terms in a global market.
Step 1. How much web space do you need?
It is important for you to know the progression that the web has followed over time, especially in relation to the evolution that has meant the passage from the unidirectional web 1.0 that only hosted and presented information, to a web 2.0 focused on bidirectionality, that is, the content is created both by the site administrator and by the entire community that intervenes in it, providing ratings, comments, etc. And finally, the transition to the web 3.0 , also known as intelligent or semantic, in which the information is presented on demand, based on the motivations and needs of its audience.
So, initially and depending on your needs, you will need to identify which version of the website you need for your business or company. To help you with this task, I recommend that you take the Fundamentals of Web 2.0 and Social Networks course , since with it you will learn what Web 1.0 is and what differences exist between Web 2.0 and 3.0.
Once you have selected which version of website you are going to implement, you will need to use a platform to develop your online site. Today, there are many alternatives on the market to create a free website or space . Some of them may be:
Create a free blog
If your need is to have an online space to present information about your company and have a landline number philippines blog, keep in mind that you have a wide range of technological solutions. In this case, two of the most notable, which are characterized by their simple and free use, are Google Pages or Blogger .
Create a Facebook Page
If you need to have a web space to interact with your online audience, share content and digitally socialize your business offering, you should consider the option of creating a Facebook page . To do so, keep in mind that you must create it by selecting the option to create a page or fan page , since the use of personal profiles for organizations and businesses is expressly prohibited by Facebook's usage regulations.
Using social media profiles
In addition to Facebook, there is a wide range of communities and social networks on the Internet that can help us improve our digital presence on the web. Depending on the public to which our professional offer is directed, we must choose a mix of networks that allows us to reach the desired audience. In this sense, keep in mind that the important thing is not to have many social networks, but that our activity on them is constant and regular, with updated and properly maintained profiles. In conclusion, create the networks that you can manage.
Some of these social networks may be Twitter (ideal for chatting with the audience), Instagram (the social network for video and images, widely used by young people) or YouTube (ideal for generating added value).
In addition to these three options, it is important for you to know that you also have other tools at your disposal, which are somewhat more complex to use, but which will also allow you to create a free online store , such as Wordpress or Prestashop.
person accessing facebook from mobile and pc
Step 3. A successful website: traffic and conversion
Once you have your website created, the hard work begins! For your project to be successful, you must obsess over two key ideas that will undoubtedly be the indicator of your success:
Increase your web traffic
Keep in mind that a website is like a physical store. In order to be viable, it will need to have a significant and recurring volume of users accessing it with the aim of converting them into consumers. Following this analogy with your website, you should focus on boosting the number of visitors, using all the tools at your disposal, such as: email marketing, web positioning or social networks.
Improve your web conversion
Following the example of the physical store above, in addition to users visiting it, this business will need users to end up buying from it. Well, the same will happen with the website: you will have to make sure that your audience increases, but also that they end up carrying out the action for which you have created the website: that they buy from you, that they provide you with a contact (email, telephone...), etc. To improve this ratio, the conversion, you will have to develop strategies and improvements on the website that favour it, such as: creating promotions, taking care of the design of the site, including quality images or providing good purchasing conditions.
Logically, from this starting point, large companies have greater facilities, since they have more resources and people to carry out their digital strategies. For this reason, it is important that small and medium-sized companies also have people trained and qualified in this field, so that they can compete on equal terms in a global market.
Step 1. How much web space do you need?
It is important for you to know the progression that the web has followed over time, especially in relation to the evolution that has meant the passage from the unidirectional web 1.0 that only hosted and presented information, to a web 2.0 focused on bidirectionality, that is, the content is created both by the site administrator and by the entire community that intervenes in it, providing ratings, comments, etc. And finally, the transition to the web 3.0 , also known as intelligent or semantic, in which the information is presented on demand, based on the motivations and needs of its audience.
So, initially and depending on your needs, you will need to identify which version of the website you need for your business or company. To help you with this task, I recommend that you take the Fundamentals of Web 2.0 and Social Networks course , since with it you will learn what Web 1.0 is and what differences exist between Web 2.0 and 3.0.
Once you have selected which version of website you are going to implement, you will need to use a platform to develop your online site. Today, there are many alternatives on the market to create a free website or space . Some of them may be:
Create a free blog
If your need is to have an online space to present information about your company and have a landline number philippines blog, keep in mind that you have a wide range of technological solutions. In this case, two of the most notable, which are characterized by their simple and free use, are Google Pages or Blogger .
Create a Facebook Page
If you need to have a web space to interact with your online audience, share content and digitally socialize your business offering, you should consider the option of creating a Facebook page . To do so, keep in mind that you must create it by selecting the option to create a page or fan page , since the use of personal profiles for organizations and businesses is expressly prohibited by Facebook's usage regulations.
Using social media profiles
In addition to Facebook, there is a wide range of communities and social networks on the Internet that can help us improve our digital presence on the web. Depending on the public to which our professional offer is directed, we must choose a mix of networks that allows us to reach the desired audience. In this sense, keep in mind that the important thing is not to have many social networks, but that our activity on them is constant and regular, with updated and properly maintained profiles. In conclusion, create the networks that you can manage.
Some of these social networks may be Twitter (ideal for chatting with the audience), Instagram (the social network for video and images, widely used by young people) or YouTube (ideal for generating added value).
In addition to these three options, it is important for you to know that you also have other tools at your disposal, which are somewhat more complex to use, but which will also allow you to create a free online store , such as Wordpress or Prestashop.
person accessing facebook from mobile and pc
Step 3. A successful website: traffic and conversion
Once you have your website created, the hard work begins! For your project to be successful, you must obsess over two key ideas that will undoubtedly be the indicator of your success:
Increase your web traffic
Keep in mind that a website is like a physical store. In order to be viable, it will need to have a significant and recurring volume of users accessing it with the aim of converting them into consumers. Following this analogy with your website, you should focus on boosting the number of visitors, using all the tools at your disposal, such as: email marketing, web positioning or social networks.
Improve your web conversion
Following the example of the physical store above, in addition to users visiting it, this business will need users to end up buying from it. Well, the same will happen with the website: you will have to make sure that your audience increases, but also that they end up carrying out the action for which you have created the website: that they buy from you, that they provide you with a contact (email, telephone...), etc. To improve this ratio, the conversion, you will have to develop strategies and improvements on the website that favour it, such as: creating promotions, taking care of the design of the site, including quality images or providing good purchasing conditions.